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Pages:
4 pages/≈1100 words
Sources:
5 Sources
Level:
MLA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 20.74
Topic:

Sahale Ben & Jerry’s Nutty Ice Cream Co-Branding (Coursework Sample)

Instructions:

the co-branding paper first required me tom come up with a poster on the cover page

source..
Content:

Name
Professor
Course
Date
Co-Brand-Sahale Ben & Jerry’s Nutty Ice Cream
NAME OF NEW PRODUCT: Sahale Ben & Jerry Nutty Ice Cream
DESCRIPTION: Sahale Ben & Jerry Nutty Ice Cream is a new ice cream that has a nutty flavor. The new product combines the Ben & Jerry’s ice cream with the Sahale Nuts. The product tries to capture both nut lovers with the ice cream lovers. It will give the two sets of clients a test of the two products to convince them always to try the two products together.

Primary Brand: Ben & Jerry’s Ice Creams

Co-Brand: Sahale Nuts

Mission Statement or Brand Values

To make, distribute and sell the finest quality all-natural ice cream and euphoric concoctions with a continued commitment to incorporating nutritious, natural ingredients and promoting business practices that respect the Earth and the Environment.

...
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