Sahale Ben & Jerry’s Nutty Ice Cream Co-Branding (Coursework Sample)
the co-branding paper first required me tom come up with a poster on the cover page
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Co-Brand-Sahale Ben & Jerry’s Nutty Ice Cream
NAME OF NEW PRODUCT: Sahale Ben & Jerry Nutty Ice Cream
DESCRIPTION: Sahale Ben & Jerry Nutty Ice Cream is a new ice cream that has a nutty flavor. The new product combines the Ben & Jerry’s ice cream with the Sahale Nuts. The product tries to capture both nut lovers with the ice cream lovers. It will give the two sets of clients a test of the two products to convince them always to try the two products together.
Primary Brand: Ben & Jerry’s Ice Creams
Co-Brand: Sahale Nuts
Mission Statement or Brand Values
To make, distribute and sell the finest quality all-natural ice cream and euphoric concoctions with a continued commitment to incorporating nutritious, natural ingredients and promoting business practices that respect the Earth and the Environment.
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