Business Plan Project: JBs Health And Research Laboratory Services (Coursework Sample)

TITLE OF THE DOCUMENT
BUSINESS PLAN PROJECT
NAME OF THE BUSINESS
JB’S HEALTH AND RESEARCH LABORATORY SERVICES
P.O BOX 235
TEL: 0712103115/0704027477
EMBU
WEB SITE: HYPERLINK "'s.co.ke"’s.co.ke
BUSINESS MOTTO
TO PROVIDE QUALITY HEALTH AND RESEARCH SERVICES FOR DYNAMIC SOCIETY
BUSINESS LOGO


INDEX NUMBER: 11207101015
COURSE CODE: 1408
PAPER NUMBER: 316 B
CENTRE OF EXAM : THIKA TECHNICAL UNIVERSITY
EXAMINING BODY: KNEC
NAME OF SUPERVISOR: MR. MACHARIA
EXAM SERIES: JULY 2013
DECLARATION
I Waweru J. Bundi, I declare that this is my own creativity and innovativeness from my level of training.
Name: ________________________________Date:__________________________________
Signature:______________________________
Supervisor’s name:______________________
Supervisor’s Signature:___________________
ACKNOWLEDGEMENT
I acknowledge my parents who have funded my studies for me to come up with this business project. Also my thanks goes to my entrepreneur lecturer who have equipped me with knowledge to come up with business ideas as well.
I cannot forget to thank my family members together with entire members of the community who contributed for my further studies.
DEDICATION
I dedicate this business project to my Mum and Dad, Mr. and Mrs. Francis Waweru who have generously funded my education.
TABLE OF CONTENTS
Declaration……………………………………………………………………………….ii
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Acknowledgement  PAGEREF _Toc325941623 \h
iii
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Dedication  PAGEREF _Toc325941624 \h
iv
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Table Of Contents  PAGEREF _Toc325941625 \h
v
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CHAPTER ONE  PAGEREF _Toc325941626 \h
2
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1.0 Executive Summary  PAGEREF _Toc325941627 \h
2
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1.1 Business Description  PAGEREF _Toc325941628 \h
3
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1.2 Business Name  PAGEREF _Toc325941630 \h
3
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1.4 Form of Ownership  PAGEREF _Toc325941631 \h
5
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1.5 Services Involved  PAGEREF _Toc325941632 \h
5
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1.6 Justification of The Opportunity  PAGEREF _Toc325941633 \h
7
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1.7 Industry  PAGEREF _Toc325941634 \h
7
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1.8 Entry And Growth Strategy  PAGEREF _Toc325941635 \h
7
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CHAPTER TWO  PAGEREF _Toc325941636 \h
8
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2.0 Marketing Plan  PAGEREF _Toc325941637 \h
8
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2.1 Customers  PAGEREF _Toc325941638 \h
8
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2.2 Competition  PAGEREF _Toc325941639 \h
8
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2.3 Market Share  PAGEREF _Toc325941640 \h
10
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2.4 Methods Of Advertising And Promotion  PAGEREF _Toc325941641 \h
10
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2.5 Promotion  PAGEREF _Toc325941642 \h
10
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2.6 Distribution Strategy  PAGEREF _Toc325941643 \h
11
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CHAPTER THREE  PAGEREF _Toc325941644 \h
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3.0 Organization And Management Plan  PAGEREF _Toc325941645 \h
12
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3.1 Qualifications  PAGEREF _Toc325941646 \h
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3.2 Renumeration Of Salaries  PAGEREF _Toc325941647 \h
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3.3 Incentives  PAGEREF _Toc325941648 \h
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3.4 Licence, Permits And By Laws  PAGEREF _Toc325941649 \h
15
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3.5 Support Services  PAGEREF _Toc325941650 \h
15
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CHAPTER FOUR  PAGEREF _Toc325941651 \h
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4.0 Production Plan  PAGEREF _Toc325941652 \h
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4.1 Production Design  PAGEREF _Toc325941653 \h
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4.2 Production Facilities And Capacity  PAGEREF _Toc325941654 \h
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4.3 Production Process/Service Delivery  PAGEREF _Toc325941655 \h
19
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4.4 Government Regulation Affecting Production Process  PAGEREF _Toc325941656 \h
19
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4.5 Production Strategy  PAGEREF _Toc325941657 \h
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CHAPTER FIVE  PAGEREF _Toc325941658 \h
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5.0 Financial Plan  PAGEREF _Toc325941659 \h
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5.1 Pre-Operational Costs  PAGEREF _Toc325941660 \h
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5.2 Working Capital Estimation  PAGEREF _Toc325941661 \h
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5.3 Jb’s Health And Lab Services Cash Flow Statement Projected Proforma Cash Flow For Year I  PAGEREF _Toc325941662 \h
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5.3 .1 Jb’s Health And Lab Services Cash Flow Statement Projected Proforma Cash Flow For Year II  PAGEREF _Toc325941663 \h
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5.3 .2 Jb’s Health And Lab Services Cash Flow Statement Projected Proforma Cash Flow For Year III  PAGEREF _Toc325941664 \h
24
5.4 Projected proforma income statement for year I……………………………………..25
5.4.1 Projected proforma income statement for year II ………………………………26.
5.4.2 Projected proforma income statement for year III ……………………………….27.
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5.5 Proforma Balance Sheet For Jb’s Health Lab Services As At 31st December Year 1  PAGEREF _Toc325941665 \h
28
5.5.1 Proforma balance sheet for year II…………………………………………………29
5.5.2 Proforma balance sheet for year III………………………………………………..30
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5.7 Profitability Ratio  PAGEREF _Toc325941666 \h
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5.8 Desired Financing  PAGEREF _Toc325941667 \h
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APPENDICES  PAGEREF _Toc325941668 \h
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APPENDIX I  PAGEREF _Toc325941669 \h
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CHAPTER ONE
EXECUTIVE SUMMARY
The comprehension data of this business document, gives the academic background of the writer, source of business idea, its location, mission and vision.
Marketing plan has been clearly described, the target customer quality of goods and services that will be involved.
Issues due to competition has been well outlined whereby the business will be having large market share upon other competitors. Highly qualified medical practitioners will also be employed. The qualifications and responsibility have been incorporated in the document.
Business layout will be having one main entrance and exit gate. Departmental services will be under one sector. This has been shown diagrammatically in the document in chapter four.
Financial plan is also shown to show cash inflow and outflow in the business. This has been shown by use of tables in the last chapter.
1.1 BUSINESS DESCRIPTION
Academically, I enrolled at Gacatha Primary School in Kirinyaga County in 1994. I joined High School in 2004 in the same County. After graduating with Kenya Certificate of Secondary Education, I joined Thika Technical Training College the year 2010.
Currently I am undertaking a two year course in Science Laboratory Technologist.
After graduation, I’m intending to start a business under the Ministry of Health services will be located at Embu along Embu – Meru road opposite Barclays Bank near Catholic Church.
I got the idea from training as well as scientific and medical researchers. Has to survive because the area is densely populated.
1.2 BUSINESS NAME
It will have an identity of my initial names ie JB’s Health and Research Laboratory services.
BUSINESS LOGO


BUSINESS MOTTO
To provide quality health and research services for dynamic society.
MISSION
Treating people and leaving for God to heal.
VISION
To provide quality and affordable research services.
1.2.1 BUSINESS LOCATION

1.2.2 SITE
It will be near public utilities e.g. road for good transport and delivery of services to enhance growth and rapid expansion.
1.2.3 ADDRESS
Postal 235 code 30200 Embu
Telephone : 0712103115 /0704027422
Website: HYPERLINK "'s"’s .co.ke
1.4 FORM OF OWNERSHIP
It is a sole –proprietorship form of business. This will enable rapid growth and expansion of the business due to maximizing of profit and quick decision making. Being my own boss, I will be able to recruit and employ professionals of high qualifications.
1.5 SERVICES INVOLVED
The following services will be offered in the business.
X-rays and radiology treatment /ph...