College Student’s Fashion: Clothing Preference (Dissertation Review Sample)

Literature Review, College Student’s Fashion: Clothing Preference
Name of Student
Institute Affiliation
Introduction
By researching the pertinent published material, we want to gain a greater knowledge of what fashion means to college students in terms of choice, identity, and the desire to avoid particular things and spirit. College students are interested in wearing apparel that is not only cozy but also durable and ecologically beneficial, according to the findings of an exploratory poll. Statistics show that the need to feel comfortable and the desire to fit in with society are the main factors influencing what college students choose to wear (Kapferer, 2018). As part of continuous educational initiatives, lessons aimed at decreasing students' levels of prejudice toward members of racial or ethnic minority groups may be provided to students.
An examination of how students feel about belonging to particular social groups is done within the context of social identity theory. According to the social identity theory, a person's perception of their identity and place in the world is influenced by their social groups. The two elements that make up this strategy are social and personal identities (Nimon, 2020). There are several methods to identify oneself as a member of a social group, such as by joining a club or a social class (Kapferer, 2018). Young people can align the overall and composite image created by their clothing with a desired social group while simultaneously separating themselves from the undesirable, or avoidance, reference groups by using their in-group identification (i.e., their group as opposed to out-groups) in complex social contexts. Young students develop a positive sense of self-worth due to the responsibilities they perform in their communities.
Researchers have used the social identity hypothesis to examine how students' identities affect their clothing decisions and other physical adjustments (Khair, 2021). Young men would disguise themselves in various clothing at work to change their identities if they were unsatisfied with who they were. This study examined the relationships between college men's identities and the clothing they choose to wear, drawing on the social identity theory as its theoretical underpinning.
The great bulk of studies on clothing concentrate on students is mostly to blame for the dearth of study on teenagers. Students have an advantage over the other student's fashion habits and tastes have received less attention than fashion and the significance it carries and students have, with a few notable exceptions, received very little attention over the years (Marcoux, 2017). Because they spend so much money on students clothing and accessories, marketers view in their twenties and thirties as an important demographic, despite the lack of statistics on this group. Despite the paucity of studies on this population, this is the case. It appears that female college students are more likely than male college students to study the social psychology of clothing, according to a cursory evaluation of the relevant studies (Nimon, 2020). In 2019, the US market for students clothing is worth $22.2 billion, according to Statista. Shirts are the most expensive item, then shoes, then suits. Shoes are the most costly thing. According to research, students are becoming more fashion-conscious, driving the demand for clothing designed.
A few years ago, it seemed that students were more concerned with their appearance, but it now seems that this impression has substantially changed. Young Generation Z are very concerned about how they look, especially those exposed to advertising and the media. Particularly for young students who have been exposed to marketing, this is true. Because of this, they are forced to go shopping for new clothing (Khair, 2021). Young students frequently utilize their clothing as a kind of self-expression, which may impact the clothing they choose to wear on their bodies. Apparel designers and marketers may leverage college-aged student's understanding of the relationship between their distinct identities and the clothes they select to develop clothing that appropriately reflects their ideals.
A negative or positive reference point, an unpleasant end state, or both can help people live out their chosen identities (Park, 2021). Several studies have been done as of late on the advantages brought forth by consumer buying selections. To our knowledge, no research has been done to determine how much a person's buying choices influence their behavior. When consumers avoid items that do not appeal to them, they are better equipped to uphold the identities they have created for themselves (Kapferer, 2018). In this study, the fashion preferences of college students are examined. Students who had graduated from a prestigious Midwestern institution received the earliest attention. The findings of the preliminary study, which was exploratory, will be taken into consideration when changing the research interview questions for the following investigations. This will lead to the answer to the investigative question.
College students' wardrobe choices reveal a lot about their personalities
Just by the clothing they choose to wear; people can engage with one another in a way that is both particular to