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10 pages/≈2750 words
Business & Marketing
Dissertation Review
English (U.S.)
MS Word
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Factors affecting Consumer Acceptance of a product (Dissertation Review Sample)


This is a literature review on the following research topic:Factors affecting Consumer Acceptance of a product.

Literature Review
In most recent, the trend of benefit on new products has grown tremendously instead of the idea of greater product quantities. This growing trend is because of the increasing demand on fresh and more convenient products (Olajide, 2006). The need for companies dealing in Scandinavian products to be innovative as well as developing fresh processing technologies and devising new products with the verge of thriving and coping with the dynamic consumer behavior that is characterized with inconsistency and surprising has grown. Many observations have been made regarding products departure patterns on what people consume, where to consume, with whom to consume, and even how to judge appropriateness or acceptability of given product items. These dynamics are mostly caused by basic shifts in gender roles, changes related to the profusion of comparatively cheap products in supply side processes, and worldwide rise in net income. These changes have equally been connected to business globalization where local businesses have foreign products that are reasonably priced (Forlani, 2003).
Some of the change patterns observed includes having snacks in preference to a main meal or the indiscretion where family go halves a meal together; the tendency of an individual to get served with variety of meals because of tastes and preference among family members and individualism. Weight control and the fear of food safety among consumers has been another key reason for diet change. This has resulted to eroding of taken-for-granted for food products and tradition that has led to high demand for natural and new food products.
Despite the need of developing new products to meet consumer’s varying tastes, only a handful has been thriving. The reason behind these failure include inability to formulate products properly, limitations in developing products as per the market’s willingness to accept and test improved or new products, the ability to suit the product into market being introduced to, and lack of being enough market-oriented, that is, ignoring to recognize customer requirements in the event of developing the product.
This section will review factors influencing consumer acceptance of a Scandinavian product in UAE international market on: consumer and product characterizes, the uniqueness of UAE market, and nutrilett.
Literature search Strategy
The literature used only two sources of information: search relevant websites and a systematic library database searches. It was important to define study related search terms.
Definition of search terms
Literature was sought that focused on factors influencing consumer acceptance of a Scandinavian product in UAE international market.
Searches for literature that mainly addresses details on factors affecting consumer acceptance would elicit diversified results, much of it may not be relevant to the research objective. Therefore, the key words will include consumer acceptance, Scandinavian products, and international market.
The research aims in describing factors affecting consumer acceptance. The decision was made that additional word to be used with the verge of creating greater flexibility. The process could be described as discussion on studies of product characteristics, consumer characteristics, and uniqueness of UAE market. Therefore, as well as consumer acceptance, Scandinavian products, and international market, key words included ‘product characteristics’ ‘consumer characteristics,’ and ‘market uniqueness.’
In relation to context, it is vital to refer to international market or UAE market in order to avoid literatures that focus on local markets.
The above choices have led to a combination of search choices as shown in the table below.
Search components





Search terms


‘international market’

‘international market’
‘UAE market’

‘Scandinavian products’

Combinations of search terms

A + B + C + D
A + B + C
A + B + D
A + C + D


* American English only
* 20 years limit: 1993- 2013

Selection criteria

* Focus on Factors influencing Consumer Acceptance of a Scandinavian product in UAE international market
* In case the search acquiesces too many types of fallout, the focus will be on research carried out in Scandinavian areas and UAE.

Selection of websites and Databases
The anticipation was applicable data to meager locally and internationally. The international database used include Scopus, ERIC, Ingenta connect, and Google scholar. Website used includes OECD, IMF, and CIA.
Uniqueness and overview of UAE market
UAE as a brand country ranks the first in lodging and resorts option; number two as a rising start brand (as a country to venture new business, and shopping destination); number ten for fine dining (advanced technology, and standard of living is average), that is according to County Brand Index (Walker, 2010). UAE consists of seven emirates with a total population of around 7.8 million by 2011, where 80 percent are émigrés in lieu of 185 countries. The country has had a stable political environment since 1971.
The country is divided into three governments; the federal government (oversees the nation strategy), administrative government (governs each emirate), and municipalities whose function is rule an emirate. Among the seven Emirates, Dubai has been reported to be the most aggressive in development (CIA, 2012). However, the strategy is being replicated across the rest of the emirates through the federal government consolidation based in Abu Dhabi.
In terms of national competitiveness, UAE ranks 31st out of 134 countries (Economic Forum Global Competitive, 2012). It is 5th in the world in oil production, despite the fact that its oil dependency has reduced to 40 percent (UAE Interact, 2013). According to IMF, the country has the highest invested sovereign wealth funds. Focusing on its diversified investments in unique infrastructure projects and global strategies, the country has been found a hub not only for tourism, but also for trade and logistics (CIA, 2012).
UAE’s economic freedom stands at 71.1 percent, making the country’s economy as the 28th freest in the 2013 index. The score increased from 1.8 points as compared to 2012 meaning that the country is experiencing a substantial improvement in respect to freedom from corruption, government spending freedom, business freedom, and monetary freedom. The country is ranked third out of fifteen Midd...
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