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49 pages/≈13475 words
Business & Marketing
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Benefits Associated With E-Business (Dissertation Sample)


The Specific objectives of this research were to: • To determine the level of e-business awareness among the respondents in England. • To determine the main causes of e-business low awreness awareness among the respondents in England • To identify the various benefits of e-business to the various interested parties. • To identify the measures which should be put into place to sensitize the public on e-business?


Though with benefits, e-business is faced with a couple of challenges with low sensitization being the major obstacle. Consequently, there is need to identify the measures which should be put into place to sensitize the public on e-business. Using stratified simple random sampling technique, A total of130 students, 66 and 64 first years and fourth years respectively were randomly selected at Oxford University were selected at random. The respondents were interviewed using a well structure questionnaire to identify various benefits of e-commerce, the causes of low awareness of e-business and measures which should be put into place to sensitize the public on e-business. The results showed that only age and computer literacy varied considerably (P > 0.05) across both categories of respondent’s categories significance. The other social economic factors such as sex, family income and origin settlements were significantly equal. Notably, males respondents studied were more (53%) that female respondents. Additionally, most of the responded were between the 18-27 age brackets. Computer literacy showed significant difference (P > 0.05) between first years and fourth years. A total of 84% of fourth years responded that they were completely/excellently computer competent as opposed to only 61% first years. On the hand, family income and family/origin settlements did not show any difference across the categories of respondents. However, it was evident that most of the respondents (59 %) and 73. 1% were from the middle class category and urban settlement respectively. On e-business awareness, significant number (86.9%) of respondents has heard about the term E-commerce. Additionally, this has varied across the two respondent significantly (P<0.01) with fourth years and first years recording 100% and 74.2 % value respectively. Usage of e-commerce, which was used as a big indicator of e- commerce awareness varied significantly ((p< 0.01) across the two respondents with fourth years recording higher usage value (68.8%) than first years (36.4%). Further results showed that, E-banking (46.9%) and E-mails (42.3%) were the main e-commerce models. Additionally, results showed that Low awareness (46.2%) was the main limiting factor to usage of e-commerce. Finally, except from respondent’s sex, all other social economic indicators including Age, Computer literacy, Family income and Family settlement had a strong and positive influence on the level of e-business awareness by any individual. One of the most evident revelations of the study is that a bigger percentage of the respondents were not aware of e-business. Most of the development indicators such as income, family settlement and income were highly influencing the e-business awareness positively. Consequently, in order to raise e-business awareness, it’s imperative for the government to ensure sustainable development in term of education, infrastructure and general welfare in term of finances.
 TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc366699783" ABSTRACT  PAGEREF _Toc366699783 \h 2
 HYPERLINK \l "_Toc366699784" TABLE OF CONTENT.  PAGEREF _Toc366699784 \h 4
 HYPERLINK \l "_Toc366699785" CHAPTER 1  PAGEREF _Toc366699785 \h 7
 HYPERLINK \l "_Toc366699786" INTRODUCTION  PAGEREF _Toc366699786 \h 7
 HYPERLINK \l "_Toc366699787" 1.1 Background information.  PAGEREF _Toc366699787 \h 7
 HYPERLINK \l "_Toc366699788" 1.2 Statement of the problem.  PAGEREF _Toc366699788 \h 12
 HYPERLINK \l "_Toc366699789" 1.3 Objectives of research  PAGEREF _Toc366699789 \h 13
 HYPERLINK \l "_Toc366699790" 1.3.1 Main objective  PAGEREF _Toc366699790 \h 13
 HYPERLINK \l "_Toc366699791" 1.3.2 Specific objectives  PAGEREF _Toc366699791 \h 13
 HYPERLINK \l "_Toc366699792" 1.4. Significance of research  PAGEREF _Toc366699792 \h 13
 HYPERLINK \l "_Toc366699793" CHAPTER 2  PAGEREF _Toc366699793 \h 15
 HYPERLINK \l "_Toc366699794" LITERATURE REVIEW  PAGEREF _Toc366699794 \h 15
 HYPERLINK \l "_Toc366699795" 2.1 E-Business  PAGEREF _Toc366699795 \h 15
 HYPERLINK \l "_Toc366699796" 2.2 Benefits Associated With E-Business  PAGEREF _Toc366699796 \h 16
 HYPERLINK \l "_Toc366699797" 2.3 HINDRANCES TO E-BUSINESS  PAGEREF _Toc366699797 \h 18
 HYPERLINK \l "_Toc366699798" 2.4 Causes of Low Awareness  PAGEREF _Toc366699798 \h 19
 HYPERLINK \l "_Toc366699799" 2.4.1 Culture and Traditions of Societies  PAGEREF _Toc366699799 \h 19
 HYPERLINK \l "_Toc366699800" 2.4.2. Unfamiliarity with E-Commerce  PAGEREF _Toc366699800 \h 20
 HYPERLINK \l "_Toc366699801" 2.4.3. High Perceived Risks  PAGEREF _Toc366699801 \h 21
 HYPERLINK \l "_Toc366699802" 2.4.4 Low Level of Perceived Usefulness (Ignorance)  PAGEREF _Toc366699802 \h 23
 HYPERLINK \l "_Toc366699803" 2.4.5 Inadequate ICT Infrastructural Development.  PAGEREF _Toc366699803 \h 25
 HYPERLINK \l "_Toc366699804" 2.5 Remedies for Low Awareness (Public Sensitization)  PAGEREF _Toc366699804 \h 26
 HYPERLINK \l "_Toc366699805" 2.5.1 Government Involvement  PAGEREF _Toc366699805 \h 26
 HYPERLINK \l "_Toc366699806" 2.5.2 Trainings in ICT to Improve Technical Skills among Potential Users  PAGEREF _Toc366699806 \h 29
 HYPERLINK \l "_Toc366699807" 2.5.3 Educational Reforms That Fosters Awareness on the Available E-Business Opportunities  PAGEREF _Toc366699807 \h 32
 HYPERLINK \l "_Toc366699808" 2.5. 4. Relevant Stakeholders Should Facilitate ICT Development to Rich Out Many People  PAGEREF _Toc366699808 \h 32
 HYPERLINK \l "_Toc366699809" CHAPTER 3  PAGEREF _Toc366699809 \h 34
 HYPERLINK \l "_Toc366699810" METHODOLOGY  PAGEREF _Toc366699810 \h 34
 HYPERLINK \l "_Toc366699811" 3.1 Qualitative Research Methods.  PAGEREF _Toc366699811 \h 34
 HYPERLINK \l "_Toc366699812" 3.2 The Case Study Design  PAGEREF _Toc366699812 \h 35
 HYPERLINK \l "_Toc366699813" 3.3 Sampling procedure  PAGEREF _Toc366699813 \h 36
 HYPERLINK \l "_Toc366699814" 3.4 Social economic data  PAGEREF _Toc366699814 \h 36
 HYPERLINK \l "_Toc366699815" CHAPTER 4  PAGEREF _Toc366699815 \h 37
 HYPERLINK \l "_Toc366699816" RESULTS  PAGEREF _Toc366699816 \h 37
 HYPERLINK \l "_Toc366699817" 4.1 Socio-economic characteristics.  PAGEREF _Toc366699817 \h 37
 HYPERLINK \l "_Toc366699818" 4.2 E –business Awareness  PAGEREF _Toc366699818 \h 39
 HYPERLINK \l "_Toc366699819" 4. 3 Low awareness remedies  PAGEREF _Toc366699819 \h 41
 HYPERLINK \l "_Toc366699820" 4.4 E-business benefits  PAGEREF _Toc366699820 \h 41
 HYPERLINK \l "_Toc366699821" 4. 5. Main factors influencing e-commerce awareness.  PAGEREF _Toc366699821 \h 43
 HYPERLINK \l "_Toc366699822" CHAPTER 6:  PAGEREF _Toc366699822 \h 51
 HYPERLINK \l "_Toc366699825" 6.3 Recommendations  PAGEREF _Toc366699825 \h 51
 HYPERLINK \l "_Toc366699826" REFERENCES:  PAGEREF _Toc366699826 \h 52

1.1 Background information.
Internet infrastructure has substantially developed in many countries all over the world and this has revolutionized how business activities are conducted, especially in the global market platform (The Ontario Government, 2013, Pp-1-2). With more business and people being connected every day, internet facilities are not only transforming communication but also redefining business-customer and business-business engagements and interactions (Mutua et al., 2013, p-117). The reason why many entrepreneur are resolving to incorporate e-business into their operations is because, the innovations has the abilities to improve the general business performance especially in the internal administration and communication. E-business facilities has also played a major role in exposing businesses to wider market, on a global scale, and the situation has contributed much to the development and growth of globalization, which characterizes the modern world of business operations (Osterwalder, 2002, p-6). This means that geographical barriers, no longer limit businesses from reaching markets in any part of the world, and the situation has helped many organizations grow farther to attain the status of multi-national corporations, with their presence in many countries.
The relevance of e-business for an organization is undisputedly great due to the benefits that the innovation could impact on the operations. The use of e-business is widely known to enhance the efficiency of business operations by improving the accuracy and speed of conducting business transactions. By using e-business platforms, manual paper work processes associated with the traditional ways of facilitating business transactions, are eliminated by the automatic e-business systems, which are fasters and more efficient. There are substantial reductions of costs for businesses using e-business facilities (Pease and Rowe, ND, p-1). Through the accuracy and faster mode of operations, e-business transactions help to save time by speeding up business operations, thus facilitating costs reductions, which would have been incurred through time wastage associated with manual processes. It further gives smaller business the chance to compete with larger businesses in the global market using company websites, which could be accessed from any region in the world (The Ontario Government, 2013, p-4).
E-business, through e-commerce websites, facilitates a widespread distribution of business information within a short...
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