Purpose of the Study (Dissertation Sample)

Developing a Business Strategy to Allow an Italian Agricultural Entrepreneur to Export Premium Quality Beef in London
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Abstract
Purpose of the study
This dissertation paper sought to develop a business strategy for an Italian farmer looking to export quality beef products to the London market. The main aim of the study was to explore the UK meat market through the perspective of other businesses. The researcher observed businesses in the global context to understand the challenges of establishing a business abroad.
Methodology/design/approach used for the study
The study aimed to address the issues facing a business in the global context and the challenges facing a business through qualitative and quantitative research analysis. The study adopted the use of both primary and secondary research methods. The study used ten interviews that were comprised of local restaurant owners and butchers. The interviews and secondary data adopted in the study tried to answer the research questions in the study. The research questions were; i. what are the concerns facing the UK meat industry? ii. What are the benefits and risks facing foreign venture into the meat business in the UK? iii. How can investors ensure the success of their venture into the UK meat market?
The Study findings
The findings derived from the study indicate that beef meat industry is profitable but faces a number of challenges. The findings suggest that establishing a business abroad faces several barriers such as market barriers, government barriers, legal barriers and language barriers. The findings also observe that there is a gap between demand and supply of beef products in the market owing to the population increase that saw an increase in demand.
Originality/value and implications of the study
The researcher’s solution provides a view of how businesses and companies can develop a business strategy in a new or global market. The researcher’s findings indicate the prevailing beef meat market in London. The study presents the main risks and challenges that a business faces in opening a business abroad. The study also explores the areas that need improvement in the beef meat industry. Additionally, the study illustrates the role of the government in ensuring safety and quality of meat consumed in the UK. Similarly, the study also indicates the government’s role in ensuring growth and encouraging foreign entities.
Table of Contents
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Abstract  PAGEREF _Toc427757924 \h
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List of Tables  PAGEREF _Toc427757925 \h
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Chapter 1 Introduction and Background (1000words)  PAGEREF _Toc427757926 \h
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1.1 Introduction  PAGEREF _Toc427757927 \h
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1.2 Background to the study  PAGEREF _Toc427757928 \h
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1.3 Rationale (reason for the study)  PAGEREF _Toc427757929 \h
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1.4 Aims and objectives of the study  PAGEREF _Toc427757930 \h
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1.5 Research questions  PAGEREF _Toc427757931 \h
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1.6 The relevance of the study  PAGEREF _Toc427757932 \h
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1.7 Structure of the Dissertation  PAGEREF _Toc427757933 \h
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Chapter 2 Literature review (2000words)  PAGEREF _Toc427757934 \h
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2.1. Introduction  PAGEREF _Toc427757935 \h
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2.2. Internationalization theories and their relationship to the benefits and risks of international marketing  PAGEREF _Toc427757936 \h
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2.3. Issues surrounding the UK meat market  PAGEREF _Toc427757937 \h
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2.4. Conclusion  PAGEREF _Toc427757938 \h
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Chapter 3 Research methods (2000 words)  PAGEREF _Toc427757939 \h
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3.1 Introduction  PAGEREF _Toc427757940 \h
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3.2 Research purpose  PAGEREF _Toc427757941 \h
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3.3 The research framework  PAGEREF _Toc427757942 \h
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3.4 Research philosophy and perspective  PAGEREF _Toc427757943 \h
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3.5 Research Approach adopted  PAGEREF _Toc427757944 \h
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3.6 Data Collection Instruments  PAGEREF _Toc427757945 \h
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3.7 Qualitative vs. Quantitative study  PAGEREF _Toc427757946 \h
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3.8 Research methods used- primary and secondary research methods  PAGEREF _Toc427757947 \h
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3.9 Sampling Method  PAGEREF _Toc427757948 \h
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3.10 Data analysis  PAGEREF _Toc427757949 \h
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3.11 Validity and reliability- triangulation  PAGEREF _Toc427757950 \h
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3.12 Ethical concerns  PAGEREF _Toc427757951 \h
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3.13 Limitations and Delimitations of the Study  PAGEREF _Toc427757952 \h
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3.14 Conclusion  PAGEREF _Toc427757953 \h
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Chapter 4 Data Findings and Presentation of Results (1500 words)  PAGEREF _Toc427757954 \h
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4.1 Introduction  PAGEREF _Toc427757955 \h
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4.2 Interview results in tables based on the research objectives  PAGEREF _Toc427757956 \h
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4.3 Conclusion  PAGEREF _Toc427757957 \h
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Chapter 5 Data Analysis and Discussion (3000 words)  PAGEREF _Toc427757958 \h
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5.1. Introduction  PAGEREF _Toc427757959 \h
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5.2. Overview  PAGEREF _Toc427757960 \h
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5.3. Conclusion  PAGEREF _Toc427757961 \h
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Chapter 6 Conclusions and Recommendations (3000 words)  PAGEREF _Toc427757962 \h
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6.1. Introduction  PAGEREF _Toc427757963 \h
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6.2. Conclusions  PAGEREF _Toc427757964 \h
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6.3. Implications of the study  PAGEREF _Toc427757965 \h
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6.4. Recommendations  PAGEREF _Toc427757966 \h
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Appendices  PAGEREF _Toc427757967 \h
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Appendix 1: Interview Questions  PAGEREF _Toc427757968 \h
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List of Tables
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Table 4. 1: Case study results  PAGEREF _Toc427841405 \h
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Table 4. 2: Main risks facing opening a business in London  PAGEREF _Toc427841406 \h
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Table 4. 3: Business Objectives when opening the business  PAGEREF _Toc427841407 \h
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Table 4. 4: Market Research results  PAGEREF _Toc427841408 \h
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Table 5. 5: Challenges of operating a business in London  PAGEREF _Toc427841409 \h
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Table 4. 6: Government taxation plan  PAGEREF _Toc427841410 \h
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Table 4. 7: Meat groups in London market  PAGEREF _Toc427841411 \h
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Table 4. 8: Demand Trend in last three years  PAGEREF _Toc427841412 \h
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Table 4. 9: Challenges in obtaining basic raw materials  PAGEREF _Toc427841413 \h
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Table 4. 10: Profitability of beef industry in London  PAGEREF _Toc427841414 \h
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Table 4. 11: Advice on Investment by a foreign firm  PAGEREF _Toc427841415 \h
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Table 4. 12: Foreign beef industries in London meat market  PAGEREF _Toc427841416 \h
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Introduction and Background (1000words)
Introduction
Simon (2010) argues that there is growing global concern over the rate at which livestock population outnumbers the human population. According to Simon (2010), pressure on land and natural resources started growing owing to the surging world’s population. Poverty and the devotion of world’s food resources to the feeding of livestock rather than humans have led to starvation (Simon 2010). It is because of this that there ensued a debate over the growing demand for meat, which mainly centered on brutality to animals and dangers facing humans resulting from meat consumption (Simon 2010). This debate, in Simon (2010)’s view, is one relating to growing concerns over the perpetration of a social injustice. Simon (2010) observes that the diversion of food resources to animals is to enhance meat production for the benefit of minority rich meat consumers at the expense of the hungry humans. However, the report given by Sava (2006) brings out the idea that international meat trade is increasing because of the differentials in costs of meat production between countries. In addition, Sava (2006) points out that there are high production costs in the United Kingdom in comparison to specific South American and Asian countries. These countries including Brazil and Thailand, ex...