Business Plan For Fribez Groceries And Activities Of The Company (Essay Sample)

Business Plan for Fribez Groceries Fribez Groceries is both an online and a physical business suited in Adelaide, Australia, owned by two stakeholders: Linda Priscel and Ronald Ngila. This is a grocery store that sells products such as organic vegetables, fruits, meat, bakeries, and many more. 1 Mission and Overall Objectives Vision * Our mission is to be the leading grocery store in Australia. Missions * To offer healthy food to the society * To reduce work for working class people who have no time to go to the market and buy food after work * To offer a variety of products and services that are not offered by other Grocery stores * To ensure creativity and innovation Overall objectives * Offering concern to the community by paying attention to their needs * To ensure environmental sustainability * To save time and costs * To promote health to the customers * To ensure that selling both online and physically serves all kinds of clients 2 The Situational Analysis Market overview Fribez Groceries consists of several services: farming, refrigeration/ storage, selling of meals, both cooked and uncooked, and online delivery. Market size Among the services, farming has the highest market segmentation of 25.6%. The company is still small but it is growing. The annual gross salary of Fribez farming amounts to $200 million. The farming contains planting of vegetable foods such as kales as well as flowers. Market potential The company started in 2012. Since 2013- 2017, the company has had an annualized growth of 2% but it is aspiring to gain more customers, improve in performance and innovation so that it can have an annualized growth of 10% by the end of 2022. The company has the potential to growth since it started doing online services last year and there is hope due to the increased number of customers. Market structure The market structure of for this company is monopolistic. This is is because there is only one firm that accounts for all production and sales in the entire market. In this situation, the firm has full market power to determine how much to produce and how much to charge our product. Like a competitive firm, our firm's market structure will balance the cost and benefit of its production activities to achieve higher profit. Sometimes however, we can choose how much to produce and let the market demand determine the price of its product. Alternatively, the firm may choose how much to charge for its product, and then market demand will determine how much the firm will be able to sell. Both models will lead to the same result for an ordinary monopoly. Trends 1 Political The farming part of Fribez Groceries receives a funding from the government every year. This capital is for buying more technological farming tools for farming and pesticides 2 Economical The standard of living in Australia is increasing, as the population increases. Thus a few people would not afford to shop at our firm and would prefer those groceries selling cheap products even though they are of low quality compared to ours. 3 Social Due to the increased number of unemployed people in Australia, the number of clients keep reducing. However, there are so many working class people who have no time to go shopping to buy food and at the same time they hate eating in cafeterias and would prefer an online delivery of fresh vegetables and meat and prepare them at home, which is an advantage. Thus, this business is focusing on people aged 25-60 working class individuals and families. 4. Technology The invention of technofoodology has brought about tremendous impacts on Fribez Groceries. People can order groceries through amazon and pay via PayPal. The online business has attracted a large variety of clients. The website has given the clients that platform to ask questions or give their impressions about our services so that we can know where we are going right and where needs some change. 3 Competitor Analysis * Rite Price Grocery store This is a grocery store located in Adelaide, Australia. Its produces comprise of bread, dairy, meat, household goods and poultry. The company is a real competition because they charge their products at a very cheap price, and mostly their products are 75% off the prices that big markets charge. Because this store sells the cheapest products in South Australia, it has a large market share of about 40%. * King Wang Asian Grocery store This is an Asian grocery store located in Adelaide. The advantage of this firm is that they offer a good range of products that are impressive to different clien...