Analysis of the Marketing Communications Campaign of Nike (Essay Sample)

Analysis of the Marketing Communications Campaign of Nike
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Analysis of the Marketing Communications Campaign of Nike
Marketing communication campaigns are mechanisms where companies inform consumers of their products and services either consciously and unconsciously. Through marketing communication campaigns, companies can increase their sales by creating product awareness for their potential customers. This approach provides some essential details, such as the existence of a particular product and its benefits. Businesses' environment's dynamism makes marketing communication campaigns a tremendous and valuable tool in the marketing process.
Nike, Inc is an American multinational corporation that deals with designing, manufacturing, and selling athletic equipment, apparel, footwear, and other accessories. Since its establishment in 1964, it has successfully created a strong brand, making them one of the world's leading corporate entities (Pratap, 2018). Some of their brands include Hurley, Air Max, Jordan, Converse, and Nike Pro. Their success can primarily be attributed to their strong marketing communication campaign to promote their brand’s reputation and explore the emerging markets. The essay aims