Business Strategies (Essay Sample)

Business Strategies
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Business Strategies
Answer 1: Strategy Apple Uses
Apple has been successful for the last few years because it has created a competitive advantage. One way through which it has been able to create a competitive advantage in an industry that is so tough is the quality of its products (Dess et al., 2018). Apple phones are known for their high level of quality and service that they offer to their users. The company has been able to make this its strong point by marketing vigorously and insisting on the quality. The fact that its products are highly-priced has not deterred many consumers from buying the phones, and this has increased the profitability of the product. Apple also uses the low defect strategy to convince consumers of the uniqueness of the products it is selling (Dess et al., 2018). Over the years, many mobile companies have been recalling their products because of having defects. However, Apple has successfully managed to prevent this pitfall by creating more focus on the way their products are developed and distributed. This has created a huge competitive advantage for the consumers, who most of them would buy the products all over again, attributing to the high quality and low level of defects.
The main pitfall that apple can come across the way is the differentiation of the products that can be highly imitated. If one is unable to tell the difference between original air pods and imitation, it is possible that they can buy the imitation even if they are selling at a lower price. This can be the case, especially if the performance between the original and the imitation air pods is no different. This makes it important for Apple to ensure uniqueness in its production.
https://seekingalpha.com/instablog/41422816-matthew-burdeshaw/4969823-apples-sustainable-competitive-advantage-lack-thereof
Answer 2: Facebook’s Current Stage
Every industry experiences four stages. The first stage is the introduction phase, and it involves the introduction of a new product in the market. At this stage, the industry is usually non-profitable. The second stage is the growth phase, where the products in the industry grow considerably, but the investors are more focused on growing the company (Dess et al., 2018). The maturity stage is the third stage, and it commences with slow growth at first, and then consolidation occurs later. Later, barriers to entry to the industry become higher, and this makes it hard for other companies to join the business (Dess et al., 2018). The decline phase is the fourth phase, and it is marked by the industry’s inability to continue growing. Product improvement and innovation can delay the decline phase.
Facebook is arguably in the maturity stage. This is because it appears to have already grown to the maximum, and it has introduced more products in the past than it is currently producing. Currently, it has made it harder for other companies to enter into the industry, and in a way, it has been considered to be a monopoly. The only growth that it can achieve right now is through the improvement of its products. The company has been experiencing more legal issues, and this has delayed the development of other products. However, it is notable that given that Facebook has no major competitors, it is likely to remain in the maturity stage for a long time. Moreover, the company is more focused on improving its products every day, and this offers the consumers something to look forward to hence lengthening the maturity phase.
https://www.investopedia.com/terms/i/industrylifecycleanalysis.asp
Answer 3: Uber Entry Strategy
Some of the entrepreneurial market entry strategies include an adaptive new entry, where the business offers a product or service that is considered new and different in a way that it creates a new value for customers (Dess et al., 2018). Another strategy was the pioneering new entry where the business creates a radically new product that ch