The Business-level Strategy and The Functional-level Strategy of Tesla Company (Essay Sample)

CONTENTS
1 Cover page
2 Background Information
3 Tesla SWOT analysis
* Strengths
* Weaknesses
* Opportunities
* Threats
4 Tesla’s Business-level strategy
5 Tesla’s Functional Level Strategies
* Human Resource Management
* Marketing
6 Recommendations
7 Reference
Tesla Company Case Study
Name of Author
Institutional Affiliation
Date
Background Information
Tesla Inc., formerly known as Tesla motors (2003 - 2017), was cofounded in July 2003 by two engineers; Marc Tarpenning and Martin Eberhard in San Carlos, California. The other founders during its inception were Elon Musk, JB Straubel and Ian Wright. The company was named after Nikola Tesla, a renowned pioneer in electricity. It is a multinational enterprise that majorly ventures in designing and manufacturing of electric powered cars in serial production. Besides, the firm also makes products related to its automotive segment such as lithium-ion battery packs, which are essential components of the power train system. The headquarters of the firm are located in Austin, Texas. However, Tesla managed to establish “gigafactories” not only in Texas but also in New York, California, Fremont, Shanghai and Berlin. It also operates show room stores in the United States, Canada, Asia/Pacific and Europe. The company’s mission is to accelerate the global transition to electric vehicles by creating cars that are quick and compelling. To actualize the vision, three significant elements were adopted; to build and sell electric vehicles on their own, sell patented electric power train parts to other manufacturers and be the pace setter in transitioning to EVs. (Ehrler et al, 2013)