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3 pages/≈825 words
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APA
Subject:
Business & Marketing
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Essay
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English (U.S.)
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Topic:
Buying Motivation (Essay Sample)
Instructions:
Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs.
1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.
2. Find an international version of an advertisement for one of the products.
3. What differences do you detect in the international version of the ad?
Content:
Buying Motivation
Name of Writer
Name of Institution
Buying Motivation
Jimmy Choo is selling its brand under the respective brand identity; this has developed a brand identity as according to the "Jimmy Choo" quality name. The company is offering the quality leather as well the quality item. CITATION Tan131 \l 1033 (Tang, 2013) That branding refers to eth respective items to which it referred to the respective branding strategy as well, and it maintains the brand image for a company. The Jimmy Choo is launching its brand in the various other countries of the world. CITATION Jim14 \l 1033 (Choo, 2014) Jimmy Choo is offering the various branding strategy in the market. Although it has maintained ditz respective aspects in regards to the company.
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Jimmy Choo is one of eth leading brand of the shoes. Although, shoes are needs as according to the Maslow theory of motivation. The brand is offering the quality shoes, which offer the respective branded quality items. Those shoes offer the respective quality, but their prices are comparatively higher. Therefore, their needs are more as compared to the other shoes brands. The Jimmy Choo is offering the quality high priced shoes in the market, which ultimately refer to the branding strategy for the company (Liao, Shen & Chu, 2009). As per the Maslow theory of motivation, the advertisement of the Jimmy Choo is attending the respective branding and development strategy. The company is attending the various official fashion shows; as well, a number of respective branding options that shall develop the company brand image. Jimmy Choo is making new strategies to manage the optional strategic development options, and it is enhancing the respective brand image and maintaining the respective advertisement and branding options or Jimmy Choo (Liao, Shen & Chu, 2009).
Jimmy Choo is developing a brand image with a reset share and maintaining its customer aspect to the buying motivation. CITATION Lim09 \l 1033 (Lim, 2009) The brand is dealing in the international market, which is enhancing the respective branding strategy with respect to the Maslow theory of motivation. Those motivation policies present the optimal strategic options about the company. The brand image of the brand is well developed as well it has a customer optional required share in the market. Although the company is dealing in a number of marketing and development opportunities that shall deal with the respective options in regards to the company. CITATION Jim14 \l 1033 (Choo, 2014) Jimmy Choo is managing the respective strategic options and marinating the respective share of the shoes market, which showed that the company holds a well-developed marketing share in the market. Jimmy Choo is well-known customer brand, which falls into the psychological need as according to the Maslow theory of motivation. As well, it satisfies the customer according to their pricing and quality standard.
Pantene advertisement
Pantene is a well know brand, which is a need as the Maslow theory of motivation CITATION Pan13 \l 1033 (Pantene, 2013). Although the company is, maintain the respective branding strategy, which shall develop the respective aspects for the company. As well, in order to compliment the respective aspects for Pantene. The company may be classified as a need; even then, the company is treeing the respective strategies of advertisements and development for the company.
Pantene is a well-known brand of the world. It is a world famous shampoo, which is even promising the conditioning of hair as well the availability of the branding among women. Pantene has established a well-developed brand name, which ensures the availability of the name as well the respective brand image (Liao, Shen & Chu, 2009).
The price of the product is quite reasonable which ensures that Pantene is taking into consideration the overall availability of the basic need to the consumers. Pantene is establishing the respective brand image as well the needs and wants of eth customers. Pantene is making the brand established for the customers and making ...
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