Comparative Research Paper on McDonalds and Amazon (Essay Sample)

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Comparative Research Paper on McDonalds and Amazon.
In today’s world, food and technology are two of the most lucrative and productive job foundations. Over time, individuals have becoming more and more dependent on having food and other desired items delivered to their doorsteps and thus, it can be assumed that companies that deal with food (or edibles) and technology are at the top of the marketing chain in business. This paper will therefore, discuss two of the most renowned companies worldwide, who have made life easier for several individuals by meeting with their daily needs. These companies are: McDonalds, which is not only one of America’s fast food establishments, but also one of the largest fast food companies worldwide, and Amazon, which is an American international tech organisation. This company concentrates mostly on electronic commerce, cloud based computing, artificial intelligence, and digital streaming. This other will furthermore, give an in-depth analysis of the organisational structures of these companies, and thereby provide reasons why these companies are two of the best companies to work in.
McDonald Corporation is one of the most extensive chains of convenience food restaurants worldwide. Fundamentally, it is involved in the make and sale of French fries, hamburgers, breakfasts, soft drinks and chicken. The McDonald fast food persists to remain contentious in the fast food business function by virtue of calculated management, which not attends to its enhancing taste of sandwiches, but also acquainting the customers with a lost menu which is new. In order to fully comprehend the prosperity of McDonalds over the years, it is highly necessary to pay attention to the tactical management of the convenience food establishment worldwide. A part of the tactical motivation of the McDonalds to improve its ambitious edge has been to overtake the structure of food preparation and is proved in its present day food preparedness structure labeled “Made for you.” McDonalds came up with the idea of creating a complementary connection with its consumers, since crisp, in addition to hotter meals are provided to consumers. According to Stuart at al in the year 2007, This can be regarded as one of the characteristics which give rise to a greater level of consumption of McDonald meals.
The all-inclusive aim of the tactical reasoning and management of McDonalds is therefore, dependent on the improved pliability on its consumer service, business strategies, evaluating the tactical edges in light of gaining ambitious benefit, and work leveled strategies. The McDonald Fast Food Corporation is one of the most far reaching product service retail organizations, renowned for its hot and crisp fresh fries and hamburgers amongst other meals. The establishment functions in about thirty thousand restaurant in an estimate of a hundred and ninety nice countries worldwide. In the United Kingdom; a greater number of the McDonald outlets function on the foundation of licenses. The tactical concentration and organizational administration has out the company in a position where it can compete constructively in an industry which is already competitive. These tactical concentrations and organizational administrations therefore, edge an ambitious foundation in the commercial environment and benefits a market opportunity. According to the McDonalds Corporation in 2010, it is due to the capability of the establishment to come up with a company’s image that motivates individuals to get used to the tradition of fats foods, that consumers visit its outlets everyday.
As a result of this, there is a relevant consumer base, which the organization utilized as a business entry tactic. Along with advertising organizations which engraved the image of the brand in the minds of the consumers, the McDonalds persists in not only penetrating the industry, but also expanding the size of their markets. Due to this, there is a good number of tactics which the organization implements and builds upon to remain relevant in the indicator and accomplish the aims and targets of the organization. During one of the most substantial Fast Food organizations in the world which pays special attention of burgers and driving fries, the organization as most presently, introduced other desired meals such as carrot sticks and salads. The McDonald is an establishment that goes all the way back to the year 1940. According to Walsh in the year 2008, McDonalds started as a conception that grew, and became functional as the two brothers, Richard James and Maurice James McDonalds established a restaurants in the United States.
The first McDonalds was operational on the concept of present day fast food restaurants which was later distributed across Europe. The recent day McDonalds therefore, exists as an outcome of the constructive expansion of the establishment into a chain of fast food businesses. The establishment has since then, become the emblem of commodification and its worldwide prominence is founded on the idea of customer responsibility, in addition to business ethics. McDonald serves an estimate of one million consumers each day. In the year 2015, McDonald’s Establishments organizational structure was ameliorated in order to better the manner in which the company handled its worldwide operations. A company’s organizational structure refers to the directorial structure and arrangement, through which organizational constituents come together to accomplish business targets. McDonald’s business system utilizes the regulation of food service merchandise, derived from the levels of personable. Being one of the most extensive convenience food restaurant chains in the world, the company continues to evolve so as to tackle present day, as well as rising issues in the market.
Through this system, the organization constantly works on coming up with new products in order to continue satisfying consumers, particularly in the presence of other competitive food services such as the Burger King. Several tactical ventures are backed up by the organizational structure of McDonald, which is arranged in such a way that it adapts to the alternating business industry. Although adaptations are utilized to respond to market variability and oppressions, the establishments