Consumer Behavior and Marketing Psychology (Essay Sample)

Consumer Behavior and Marketing Psychology
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Summary of the survey
In this survey total of 19 participants responded to the questionnaire. 52.63% male, 31.58% females and 15.79% identified as non-binary/third gender. Most of the buyer's age ranges between 26-41 (31.58%) and 16 people (84.62%) earn through employment or business. Mostly income falls between $45,001 - $120,000, Similarly, 36.84% of people's combined yearly household income was between $100,001 - $150,000. A large group (84.62%) from the data set was a married/de facto couple while the rest are single/divorced/lone surviving spouses.10 (52.63%) people claim to paid an attention to all the stimuli while the other 9 (47.37%) only pay attention to some stimuli. Half of the population (52.63%) claimed to conduct in-depth research before buying the product, rest relied on social media sites and comparative analysis of other products. Almost Half (47.37%) of the people bought the smartphone to be in their preferred social group. As 8 people responded to re-affirm themselves in others' eyes, and build a strong self-image, and uncompromised self-image. As (36.84%) bought the product to feel happy, (47.37%) people responded that their immediate family members influenced buying the new product. Moreover, the consumers strongly agreed (48.65%) most of the time while responding that cultural elements were the reason, they bought our product. While 31.99% were neutral and 19.35% disagreed. Only 36.84% of respondents agreed that the product/service fulfils their basic needs, while 47.37% were neutral and 15.79% disagreed. Almost half of the respondents (47.37%) agreed that the product/service gives them a sense of security or safety. A large majority of respondents (63.16%) agreed that the product/service gives them a sense of belongingness, while 21.05% were neutral and 15.79% disagreed. The highest percentage of respondents (57.89%) agreed that the product/service makes them feel more beautiful or handsome, while 26.32% were neutral and 15.79% disagreed. High number of respondents (57.89%) endorse that product helped them in cognitive pursuit while (42.11%) felt complete after acquiring the