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Pages:
3 pages/≈825 words
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2 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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MS Word
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Topic:
Critical Analysis of Product Evaluation (Essay Sample)
Instructions:
The task was to write 3 pages about critical analysis of product evaluation. the sample is about critical analysis of product eveluation. source..
Content:
Product and Advertisement Evaluation
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When a person is evaluating a subject or a product, he or she must be in a position to critically think about the source of information to determine their authenticity and correctness. The scientific information, for instance for the Bio-Gro supplement products can be retrieved and then compared to other medical sources in order to construct a conclusion. It is very important to access the information provided to determine whether it is the client’s choice or not and whether the product has been manufactured professionally. As people go through a piece of paper with illustrations of a given product, their brains critically compare such information with what they already know and possess. The behavior of analysis of products by consumers is the factor that has led to many companies and employers to evaluate their products and their advertisement. This article will focus on the careful evaluation of an advertisement and the product being advertised. For this case, the Bio-Gro supplement is the product to be examined in this article.
Advertising helps in attracting new customers and building the relative brand for most firms. Advertising can be too costly, but it is a very special activity for any business to prosper. It is crucial that before a product is released to the market the advertisement budget is evaluated wisely. The interest of consumers is put first by ensuring that the proper description of the product has been provided on the product label. Adverts contain the goals of the business and its purpose to ensure the sustainability and development of a business. CITATION Cao99 \l 1033 (Cao, 1999) What comes first in your brain when you see or hear a phrase? It this attention of the brain that businesses tend to use practically in adverts. An appealing advert attracts customers but also whatever is written on the product its self is also relatively crucial for the advertised product to sell.
Evaluating the product
Before the manufacturing of a certain product, an evaluation must be done. For example in order for the Bio-Active Peptides to be manufactured an investigation was carried out to find a solution for recovering time after long training sessions that leads to fatigue. Fatigue hinders exercise performance. The investigation also aimed at finding a solution for weight maintenance. The current results suggest that BAPs increases strength and training volume of an athlete. Clinical studies to date continue to explore the effectiveness of BAPs supplements in order to provide a safe product for the consumers. The study has significantly produced positive effects by improving the lean body mass, performance, recovery time and in boosting the immune system. CITATION Bat08 \l 1033 (E & L, 2008)
BAPs supplements are supported by scientific evidence by the use of Layman’s study that proved that the supplements do reduce the fats content in the body. With a controlled dietary plan, one can easily lose weight thus raising a conflict on the use of BAPs. It is proved that Bio-Active peptides increase weight loss by only lowering the fat content by 25 grams per day, unlike other methods that lower the protein content in the body. The BAPs product has been advertised mainly to people with obesity diseases, sports athletes, bodybuilding people and general people with the interest of controlling their body weight.
The limitation in evaluating the BAPs product is that not every single person wants to use the product. Most people prefer the natural means of controlling their diet or even fasting to control their body weight loss and gain. Though these methods are correct, their effects are not immediate and tend to take a lot of time. Furthermore denying oneself with food leads to starvation thereby affecting the body’s metabolism. BAPs have there proved that despite such critics, it is effective and convenient without altering the body functioning in a negative manner. Other Less expensive supplement could be used apart from BAPs, like using calcium supplemented with dairy products. Calcium and protein are essential in strengthening of bone and burning of calories. CITATION Bat08 \l 1033 (E & L, 2008) The hazards associated with BAPs during its evaluation is nausea and loss of appetite due to it...
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