Customer Feedback Critical for Improvement (Essay Sample)

Customer Feedback Critical for Improvement
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Customer Feedback Critical for Improvement
Every entity has several stakeholders namely customers, management team, employees and suppliers. The management staffs oversee the operations of the entity while employees are responsible for carrying out the entity’s production processes using inputs provided by suppliers. Customers are the people or other entities to which the entity sells its products or services at a profit. Sales are the major source of income to the entity thereby making customers an essential part of the entity and its operations; customers provide the revenue used to fund its operations. Thus, customers are critical for businesses’ initiatives to improve to outshine their competitors and sustain their survival. This paper explores the significance of customer feedback in organizations’ improvement process.
Organizational improvement aims mould organizations into effective and efficient structure to remain relevant in the sector of their operations. It enables companies respond to market trends such as change in fashion and preferences and technological innovations. Second, it improves joint satisfaction of the interests of the different stakeholders of a given company. Third, it minimizes resource utilization and/or production costs. However, such improvement is possible only in the process of reliable information (Mitra, 2012).
Customer feedback comes in handy under this state in that in provides reliable information necessary for making development decisions, as well as implementation of such decisions. Customer feedback includes customers’ reviews about the suitability of the product, suggestions of inclusion of absent product features and opinions on employees’ competency. Product reviews enable the company correct boobs in its products/services already sold to customers while opinions on employees’ competency help the organization identify employee training needs or dismiss defiant servants. On the other hand, customers’ suggestions present their preferences, tastes and fashion to which the company tailors its product features for increased sales and loyalty (Goldstein, 2009). Theref...