Entrepreneurial Culture Business & Marketing Essay (Essay Sample)
Preparing a brief summary, listing and defining at least four reasons why entrepreneurial organizations seek opportunities for innovation
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Entrepreneurial Culture
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Entrepreneurial Culture
Innovation is considered to be a survival skill for most companies today. For this reason, most companies are trying to develop an entrepreneurial culture through a strong orientation towards entrepreneurship. Innovation is currently imbibed in both the business strategy and culture of many organizations. An entrepreneurship culture is what most organizations should strive for, especially in today’s fast-moving market. It is, therefore, essential to develop an organizational culture that has been built through constant communication, positive reinforcement, modeling, and structure.
Increased competition is the reason why most companies are encouraged to be innovative in their business. The market is always changing, and there will always be competition from both new and existing competitors. Globalization is making competitors faster and smarter. There are always new services and products being released every day.
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