External Environment, Industry, and Competitive Analysis of CrossFit Inc. (Essay Sample)

External Environment Analysis
General External Environment Analysis - Include data on all 7 segments from chapter 2.
Industry Analysis – perform a detailed Porter’s 5 Forces analysis for the fitness industry.
Competitive Analysis – Who are CrossFit’s direct competitors?
What are the key success factors needed to compete in this industry? On what basis do customers choose in this industry?
20 Points
Segments of the General External Environment are not addressed
Porter’s 5 Forces is not done
Competitive Analysis questions are not answered Some segments of the General External Environment are not addressed or lack detail
Porter’s 5 Forces is lacking details
Half of the Competitive Analysis questions are not answered; or lack details. Most segments of the General External Environment are addressed
Porter’s 5 Forces is done with some details missing
All of the Competitive Analysis questions are answered; but, lack details. All segments of the General External Environment are addressed in detail
Porter’s 5 Forces is done with exceptional detail
All of the Competitive Analysis questions are fully answered in detail.Internal Environment Analysis
What are some of the tangible and intangible capabilities of CrossFit?
Based on these capabilities, what are two core competencies? Explain how you decided these are core competencies.
In which part of the value chain is CrossFit strong? Give details for each area cited.
20 Points Capabilities are just listed
Core competencies are not properly identified or explained.
Value chain analysis is not presented Capabilities are listed without developing why they are tangible or intangible
Core competencies are properly identified; but, not explained.
Value chain analysis lacks critical thinking Capabilities are listed and explained as tangible or intangible
Core competencies are properly identified and explained.
Value chain analysis shows some critical thinking Capabilities are listed and a detailed explanation of each is presented.
Core competencies are properly identified, explained, detailed as to why they offer a competitive advantage
Value chain analysis shows a high level of critical thinking
SWOT ANALYSIS
NOTE: The SWOT must be based on the External and Internal Analysis
Strengths – why do they yield a competitive advantage?
Weakness – why do they hold the company back?
Opportunities – where can the company expand?
Threats – what does the company need to protect against?
20 Points
Almost no statements are supported by evidence from the analysis.
There is no way for the reader to tie back Strengths, Weaknesses, Opportunities, or Threats to the analysis
Many statements are not supported by evidence from the analysis.
Logic of Strengths, Weaknesses, Opportunities, and Threats selection are poorly presented.
Most statements are adequately presented.
Most statements are supported by evidence from the analysis.
Logic and rational for Strengths, Weaknesses, Opportunities, and Threats selected tie back, in most cases to the analysis.
Logic of the SWOT is clear and well-focused.
The SWOT ties back to the analysis in every case.
How the SWOT relates to the analysis is clear to the reader.