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1 page/≈275 words
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APA
Subject:
Business & Marketing
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Essay
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English (U.S.)
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Topic:
Purchasing WhatsApp: Facebook Buys Whatsapp (Essay Sample)
Instructions:
Businesses use information from the external environment to make decisions all the time. As consumers, we notice these changes but don't recognize the reasoning behind the choices. For this assignment, you will be tasked with researching a recent business decision and connecting that decision to its' external environment influences.
Research an article in which a business makes an important strategic decision. Examples could include the release of a new product, purchasing another company, or marketing to a new group of customers. Summarize the article that you found.
Content:
Facebook Buys Whatsapp
Student’s Name
Institution In an act to reign in text messaging on phones and the internet kingdom, Facebook acquired WhatsApp for $19 billion. WhatsApp had maintained its magnitude against messaging giants like Google, Twitter, and Microsoft’s Skype (Frier, 2014). It has gained over 450 million users and is gaining an additional million users per day. Facebook’s CEO, Mark Zuckerberg, indicated on a conference call that no other enterprise in history had achieved the same. Purchasing WhatsApp will only boost Facebook’s already robust status in the congested messaging realm. Facebook’s standalone messaging app for mobile devices; Messenger, is second only to WhatsApp in its portion of the smartphone market (Frier, 2014).
The factors of the external environment that influenced Facebook’s choice is getting rid of a significant competitor by bringing it into the enterprise. WhatsApp was doing so well, that Facebook realized that if it was not careful, WhatsApp would overtake it, or at least be a serious threat in the messaging realm (Frier, 2014). Another factor was the services that WhatsApp was offering. Facebook already possessed a product that enabled chatting (Messenger), when it purchased WhatsApp. Zuckerberg indicated that the objective for Facebook’s Messenger was dissimilar from that of WhatsApp. People utilized Messenger to get in touch with their Facebook friends while WhatsApp was more of a text-messaging substitute that individuals may utilize with those who were not their friends on social networks (Frier, 2014).
I believe these factors influenced Facebook’s action in that Zuckerberg recognized the potential in WhatsApp and decided that he would like to be the one to realize it. It was a brilliant deal, one that offered Facebook a clear shot of turning into the most successful Internet Company in the 21st century (Frier, 2014). Facebook has a strong position in the first world where it ought to compete – frequently fiercely – with a number of other agile and able Internet enter...
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