Global Motors Research Proposal (Essay Sample)

RESEARCH PROPOSAL
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RESEARCH PROPOSAL-GLOBAL MOTORS
Background information
Global Motors has played a fundamental role in the global auto industry for more than 50 years. This spanned from the first Buick horseless carriages to technological marvels like the Chevrolet Volt, their products and innovations have always excelled at putting the world on wheels. It has many branches across the world.ZEN is one of the multinational manufacturer in US and has multiple divisions representing several auto and truck brands.
ZENs division has been slowly loosing the market share to the other competitors. Global Motors was created to bring ZEN back into highly competitive level into the auto industry by developing new models that are competitive into the car industry. Currently, Global Motors has different models that are feasible in terms of engineering and production.
Statement of Problem
Though the company has different brands and models of vehicles, the company is experiencing a problem in their marketing of the vehicles. The company gets problems in knowing the customer loyalty or the level of desirability of the models by the customers. These spans from determining the most desirable price range for potential buyers, determining the most desirable size of the vehicle (seats) and determining the models have the most desirable form of energy used for vehicle transportation. The company also faces problems in positioning of the cars to the customers in aspects such as demographic, psychographics, global warming, lifestyle and other perceptions. The company also faces problems in promotional /marketing tactics to use to reach potential buyers.Specificaly; the company wants to know the best social media to use so that they may use it to avoid spending large amounts of money on online promotions. Lastly, the company gets problem in getting the target market and the best segment.
It is evident that these problems that concern the positioning of the cars, desirability or customer loyalty, target markets and segments, and promotional tactics relate to the marketing plans. This research therefore seeks to evaluate the effective mar...