7 pages/≈1925 words
Business & Marketing
Individual Experience Paper (Essay Sample)
This is an individual experience paper. it revolves around personal experience in an organization I once worked at.I selected Starbucks Corporation and worked on its major acheivementssource..
Individual Experience Paper
Individual Experience Paper
Working in Starbucks Corporation during school vacations gave me great experiences. I acquired a job at this corporation as a secretary in the front office. I have worked in this corporation for about three years, where I acquired a lot of information on its structure and operations. Since I am familiar with the corporation, I stand higher chance of analyzing and evaluating it based on the business concepts I have been taught in class. This paper gives a comprehensive evaluation and assessment of Starbucks Corporation using various business and economic theories I have learned in my business courses. The assessment explains why it fits as a great company in the domestic and international market.
Three businessmen Zev Siegel, Gordon Bowker, and Jerry Baldwin started the Starbucks Corporation 25 years ago. The three sold coffee beans in a store that dealt with Starbucks coffee, tea, and other spice. Various other stores were opened in other parts of the country in an effort of diversifying their ventures. Later, all the companies merged and became Starbucks Corporation. Since then, the company has been expanding through opening other stores around the world. The notable growth of this corporation was realized when it became a public company partnering with major companies such as Pepsi Co. In 1987, its first international store was opened in Vancouver at the Seabus Skytrain. However, in 1995, the corporation formed a partnership with Chapter Bookstores of Canada. This created a coffee lover’s experience in Canada. During the following year, five more stores were opened on the same day in Ontario and Toronto. Other companies were opened across the nation making it one of the fast growing companies in Canada. Currently, the city of Vancouver and Toronto have been selected among the seven global locations for holding Starbucks’ international month of service. The recent survey indicates that the corporation has over 4,800 worldwide. This indicates that the corporation has the capacity of serving over 100 million clients every week
I joined Starbucks in 2010 as a secretary in the front office. I started working in this corporation when I was still a college student. My main role as front office secretary in this corporation involved carrying out stock evaluation each day. I prepared books of account for the company to ensure all the transactions were recorded. Together with other secretaries in this office, we had to keep daily records that depicted cash and product outflow and inflow. My activities allowed me to interact directly with managers and other leaders involved in this corporation. I was also involved in handling other administrative activities such as reviewing messages from our clients and replying some of them, which were within my mandate. In addition, during minor meetings in the company, I had the role of writing down the minutes. This allowed me to become close to the administration thus having great overview and knowledge about the company.
The vision of the Starbucks Company is structured to make it a key player in the international market. This is through principles if commitment and hard work in order to win the interest of their customers. It also aims at enhancing high quality of their products that will attract more customers. In this case, Starbucks target to become the most popular coffee brand in the globe. This vision is made visible through the provision of fine quality coffee beans and drinks, which makes the company more competitive in the industry. In addition, the fine quality beans and other drinks have maintained large proportion of customers demanding the products despite stiff competition in the restaurant trade and coffee selling. The core ideology of Starbucks targets growth and expansion as an intermediary to becoming global server in the restaurant business.
On the other hand, Starbucks’ mission statement is to motivate and foster human spirit of one person, one cup, and one neighbourhood at a time. In this case, it holds on to the diversity creating conducive environment to its clients and employees. The company, therefore, treat those around it with dignity, respect, and adhering to the generally accepted restaurant business code of ethics. In addition, at Starbucks, communities are considered as part of the corporation.
Starbucks missions are bound to various benefits such as creating opportunities that define the community as well as dispersing awareness of the company’s advanced rational goals to shareholders, employees, and the public. To achieve the stipulated operative goals, the company has used overall performance to determine economic assessment. This performance is determined through production, distribution, and consumption decisions. Production revolves around conversion of raw materials into final products that are ready for consumption. Their distribution decisions focuses on choosing the best channels that enables final products to reach to their consumers at a lower cost. Consumption decisions involve customer role of selecting commodity bundles that are consistent to their budget line. The three factors play a greater role in the growth and productivity of Starbucks Corporation. For example, high production cost makes Starbucks to push the cost on consumers purchasing price in order to achieve their op...
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