Instructions for Setting up A Festival Booth Research (Essay Sample)

Instructions for Setting up A Festival Booth
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Instructions for Setting up A Festival Booth
Having a great booth is crucial for an individual’s success during festivals as it facilitates marketing of products. Setting up a booth, therefore, requires one to put into consideration several factors that enhance its appearance (Greene, 2015).
1 First, to access a well-situated location, one should make bookings early.
It is imperative to enquire the arrangement of the exhibit area to avoid setting up a booth close to competitors (Greene, 2015). For instance, during certain festivals some companies conduct demonstrations that may go on for a prolonged period of time. In such circumstances, setting a booth close to theirs may result in a number of problems such as;
* An overflow of people from other booths blocking your booth, and cause security threats.
* Neighboring booths using a public address system and hampering communication with your clients.
* If the other booth is offering snacks for their visitors, then, it could result in spillages in your booth, which means you are left to clean them.
2 It is alsoimperative to set up a booth in an area with the most exposure.
The space within the booth should also be ample for visitors to navigate. To achieve this, large fixtures should be placed along the sides of the booth where they do not hamper movement.
3 It is important to arrive early to set up the booth before the festival begins so as to avoid disappointments that may be caused by faulty equipment.
One should also make the booth appear neat and presentable (Greene, 2015). For example;before setting up the booth, you should look around and assess what other people are using, or get in touch with the promoter to ask recommendations for people providing items suitable for booth display.One should also have a tool box containing gadgets such as tape, cables, flashlights and anything that may come in handy in case of a crisis.
4 The booth should be staged in a manner that attracts potential clients
To do this, it is critical to craft décor that complements the products such that when customers view the booth from a distance, they feel attracted to visit (Greene, 2015). For example, one can consider the following suggestions;
* Two-Dimensional artwork such as pictures, photos, prints with similar designs so as to make an outstanding impression, and reduce distractions.
* Three-Dimensional displays including pottery, earthenware, wood or glass fixtures, all painted with a similar color that boosts their appear...