Introduction of Plant-Based Burgers in A&W Company in India (Essay Sample)

Introduction of Plant-based Burgers in A&W Company in India
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* A&W is a multinational corporation that deals with a variety of food products. The company is introducing a new product whose market target is India. The product that the company wants to introduce is "Plant based Burgers'." The product is unique because it is free of animal protein therefore suitable for people who cannot consume animal protein. The introduction of a new product by any company requires proper planning. Before introducing the product in India, the company requires to do a feasibility market so that they can come up with marketing strategies. After evaluating the requirements of the company, they needed $200 million capital to establish the product. The capital raised will cater to the introduction of the equipment that will be used to manufacture the product. The company will also need human resources to work on the product. It is also important to realize that introducing the product will attract the consumption of other products that the customer will feel comfortable using together with the plant-based burgers (Jiao, Y. (2013).
* The figure of $200 million as capital was arrived at by