management and leadership (Essay Sample)

Management and Leadership Student’s Name Institutional Affiliation Management and Leadership The talk Melinda Gates had on TED highlights how Coca-Cola Company has developed connections with the developing world. In addition, she mentions the takeaways which nonprofit organizations can learn from the brand. No matter where people live, coke ensures that it reaches all. She found out that Coca-Cola had reached remote areas when she visited the developing world and decided she would research the strategies used by the company (Gates, 2010). Therefore, this essay will highlight what nonprofit organizations can learn from Coca-Cola, which will make them become recognized brands in the world. The first thing Coca-Cola does is to analyze its sales trends and data on a timely basis. The response from the activity ensures immediate feedback on commodities and services. On the other hand, the data analysis in a nonprofit organization is done at the end of the set project or the end of their financial year. Nonprofit organizations can start analyzing their data as they continue to operate. That would allow the NGOs to keep an eye on the trend and reach the community at anytime and anywhere. Additionally, people who prefer Coca-Cola products often associate them with the kind of life they wish to live. Their marketing strategy is effective such that it motivates people to buy them. Nonprofit organizations do not concentrate on aspiring people but avoidance like washing hands and avoiding infections. So, the organizations' marketing te...