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Pages:
3 pages/≈1650 words
Sources:
2 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 25.92
Topic:

Marketing Communication and Brand Strategy Business & Marketing Essay (Essay Sample)

Instructions:

Assignment Content 1.
Purpose of Assignment
This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.
Assignment Steps
Resources: Marketing Plan and Outline
Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.
o Situational Analysis:
o Vision , Mission, Strategic objectives, Values
o Strengths/Weaknesses
o Competitor's Strengths/Weaknesses
o Market Segments
o Product, Place/Distribution, Promotion, and Price Strategies:
o Creating a Brand Image
o Maintaining Brand Image
o Branding Concerns
o Promotion/Integrated Marketing Communication
o Advertising Strategy/Objectives
o Push and Pull
o Media Strategy
o Advertising Execution
o Public Relations/Strategies
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Format your assignment according to APA guidelines.
Submit your assignment.

source..
Content:

Marketing Communication and Brand Strategy
Name
Institutional Affiliation
 Marketing Communication and Brand Strategy
It is the approach that companies or individuals use to reach the market by using several types of communication, such as the message, the medium, and the target. It entails building top of mind awareness to the ideal customers about the products or an offer. Mainly, it uses online channels and software, which may be paid or not, to convey relevant information and receive broad media coverage. How the plan is conducted depends a lot on the experience, the industry, and the budget (Dragilev, 2019)
Situational Analysis
Vision, Mission, Strategic objectives, and Values
The dream of ABC studio is to be a leader in the development, production, and strategic distribution of entertainment content. The communication and brand strategy techniques should be in line with its objectives, values, and goals. The approaches should enhance the best advertising practices to obtain tickets, sharp audio descriptions, and inspire the audience from the award-winning shows.

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