Marketing: Dissemination Channels the Nestlé Organization Uses (Essay Sample)

Marketing can be defined as a method of executing and arranging the valuing, origination, appropriation and advancement of plans, administration and the products to make trades that fulfills the objectives of an individual of hierarchical goals. Where as a marketing strategy refers to the managerial system of keeping and creating reasonable fit between the assets, abilities, goals and the varying sector of business. The main goal of advocating for the use of methodology in the organization’s items and business is to make it focus on the advantages of improved development (Mills &Gordon, 2002).
Nestlé is one of the organizations that offer Fast Moving Consumer Goods (FMCG) to a variety of nations. The major goal of Nestlé is to deliver high quality items to their clients. As a matter of fact, Nestlé has already put seventy five brands of packed drinking water around the globe. Many persons across the world need clean water and pure water because of the increased levels of contaminations of water. This has been because of the move of urbanization of the cities and towns such as Lahore, Karachi, and Faisalabad including many other towns. Nestlé made Identified this market gap thereby made it a possibility to fulfil the needs of its clients and this made it possible for the Nestlé Organization to be the pioneer in the business of providing pure and clean water. In Pakistan, Nestlé use the logo ‘Converse with Nestlé’ which has enabled it to get the recommendations and protestations from the customers. Moreover, Nestlé is mindful of the new market trends by making use of the 4P’s strategy which are Price, Product, Promotion systems and Place (Kazmi, 2007).
On the other hand, a product can be defined as something a given company or party offers to the market. Method studies such as the NPL makes a demonstration that Nestlé is situating the items it offers to the market making clear on the traits of the product and assuring the clients that the product is NPL protected,  pure and safe water. In a similar manner, Nestlé has lately given a 0.25 liter product of NPL in the business sector. Nestlé is making a great use of its item. For example, it uses ‘Nestlé Pure Life’ which sounds great and shape the market for the Nestlé product. However, Nestlé’s success in the water business relies purely on the unmistaken quality of its products as many of the clients prefer quality and regard it as the most important thing any company can offer their clients. This is the key for the success of any business for tomorrow since if the clients are confident in the quality of the product, they will always come back for more (Morschett et al., 2009).
Nestlé has the best price system that embraces a technique that discourages value rivalry. Nestlé has actually made a uniform price for its Brank Nestlé Pure Life uniform across all the urban towns and areas in Pakistan thereby making it possible for the wholesalers of the Nestlé Pure Life to sale it at a uniform price this further enables an exchange of rebates among the merchants that get involved with Nestlé Pure Life NPL brand. This way, Nestlé is taking advantage of the one-value system, where an organization sells a product at an equal price to clients that buy in bulk and those that buy in small quantities. Nestlé also simultaneously is making an effort to enact distinct costs for the Nestlé Pure Life (Mills &Gordon, 2002).
The market policy of the Nestlé organization implies a clear dissemination the Nestlé products. The organization makes use of a marking policy that ensure that its products are exchanged in a certain and specific manner, form the organization or an individual who avails them to the final consumer to buy. The products of Nestlé, especially the Nestlé Pure Life products are conveyed from the point of manufacture to the places where they are demanded. In making this a possibility Nestlé uses the middlemen such as the brokers to make a range of varieties and gathering the required information from the clients. This has led the success of the Nestlé organization in the disseminations of its tasks and making its activities more efficient and effective than other producers of the same products.
Dissemination Channels that the Nestlé organization uses
Nestlé uses a set of individuals as the products and goods it produces moves from the point of production till it reaches the final consumer or a client. Nestlé Pure Life makes use of the intensive method of distribution. The Nestlé organization is trying to make it easier flow and accessibility of its products to the clients at a reduced time of distribution. Nestlé has a management team that is watchful on the alerts on the dissemination of the products that making Nestlé very stable in the supply of its Nestlé Pure Life brand. The team is made up of distinct forces of gathering information that have the main aim of supplying the organization with the most important information regarding the supply and dissemination of the Nestlé Pure Life products to the clients (Kazmi, 2007)
Nestlé use different techniques that has enabled it to sustaining the market for the NPL. This include the constant promotions of the Nestlé Pure Life and making consistent advertisements of the NPL. The organization also employees a coordinated framework for promoting it items. Nestlé tries as much as it can to make all endeavors to be advantageous to the promotion of the NPL and passing a message to the clients. Moreover, Nestlé has merged some of the different mechanisms such making Contingent and Nestlé stores easily accessible, which facilitates synchronization of the adjacent national, provincial or global. Ventures (Nestle, Marion. Food politics, 2007).
SWOT analysis of Nestlé
Strengths
Nestlé has the following strengths
It is strategic in the market in the sense that the implementations of the market strategies
Nestlé has a variety of internal management. In fact the owners prefer the creation of long term jobs which enables the employees to acquire extensive experience.
The organization has diversified its market segments thus making it possible for the company to have a sustainable market for its products.
It uses the hostile and target techniques which involves clear methods and targets
Weaknesses of Nestlé
Nestlé does not have clear cut-programs that are interconnected with any statistical distribution
Nestlé has a smaller foundation in terms of its economy compared with other players in the market
The reput