Marketing Strategy of Archer Daniels Midland (Essay Sample)
Digital Marketing Channels NOTE: At the start of your discussion post, remind your peers of the company and product/service you have chosen for your marketing campaign. Identify one competitor already in the marketplace with a similar product or service to yours. Respond to the below prompts: What competitor did you identify and what product or service do they offer? Which channels do they use to promote their product or service? Do you think that their messaging is effective? Why or why not? Give examples. Choose at least two digital marketing channels to promote and market the product or service chosen for your marketing campaign. Think through how you would leverage these channels, using the questions below to guide you: What two digital channels did you choose and why? How would you use those channels? Create a brief "story" or idea to promote your product or service to customers
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Digital Marketing at ADM
Name
Institutional Affiliation
Digital Marketing at ADM
Archer Daniels Midland Company
I selected the Archer Daniels Midland Company Archer Daniels Midland Company (ADM) for the marketing campaign task. The U.S based company deals with flour milling services and produces corn syrup (high fructose), bioenergy food, and ethanol (ADMCP, n.d). ADM corporation faces competition from Cargill, Anderson incorporation, and CHS incorporations. Cargill, for instance, provides animal nutrition and agricultural trading and processing products and services. On the other hand, Anderson Inc. is a diversified company rooted in agriculture, plant nutrient, and ethanol production. Similarly, CHS Inc. deals with wholesome agric
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