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Pages:
1 page/≈550 words
Sources:
6 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
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Topic:

Merits and Demerits of Owning a Franchise (Essay Sample)

Instructions:


Marketing Tasks:
Three tasks were done under this topic, one was done in the English language and the title was about the pros and cons of owning a franchise. six (6) references were used in this discussion. the task basically is to carefully analyse both merits and demerits of owning a franchise. i DID A CAREFULL RESEARCH INCLUDING RECENT SUCCESS AND FAILURE IN THIS TYPE OF BUSINESS UNIT AND AT THE END MAKING A CONCLUSION ABOUT WHETHER IT WAS A SMART DECISION TO BEGIN OWNING A FRANCHISE.

source..
Content:

Merits and Demerits of Owning a Franchise

The word “franchise” comes from the Old French word franchir, meaning “to free.” When a user franchisor grants a franchise to a franchisee, they are essentially giving the franchisee the freedom to operate their business according to the franchisor’s successful business model. The franchisor provides the franchisee with guidance and support in order to help them be successful. In return, the franchisee pays the franchisor a fee and agrees to follow the franchisor’s methods and procedures.
Franchising allows businesses to tap into new markets and to grow at a much faster pace than they would be able to if they were expanding on their own. There are many factors to consider before taking the plunge – here are some of the pros of owning a franchise.
The first advantage of owning a franchise is that you’re in business for yourself, but not by yourself. Franchising provides the opportunity to be your own boss, but with the support of a larger organization. This can be beneficial as it can provide access to resources and expertise that may be difficult to come by on your own. Additionally, being part of a larger organization can provide some level of stability and security. When you buy a franchise, you are buying into an established brand and business model. This means you have the support of the franchisor and other franchisees, and don’t have to go it alone.
The second advantage of owning a franchise is that it is a proven business model. This way it provides a clear path for entrepreneurs to follow. This can be helpful for those who are looking to start a business but don’t have a lot of experience or knowledge in the area. Having a proven business model to follow can help reduce the risk of failure and increase the chances of success. Moreover, it can provide entrepreneurs with access to a larger customer base. This is because franchisees often have the ability to market their business to a wider audience than they would if they were operating independently. This can help increase sales and profits.
Provides a turn-key operation for the franchisee. This means that the franchisor has already established the business model and has a proven track record of success. The franchisee can simply purchase the franchise and then follow the franchisor’s proven system. This can be a great advantage for someone who wants to start their own business but doesn’t want to go through the process of developing a new business model from scratch.

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