Morgan Brand Image (Essay Sample)

WEEK 3 BLOG
COMPANY: J.P. MORGAN CHASE BANK
Student name
Institution

What is your brand’s image?
The image held by the J.P. MORGAN CHASE BANK is that of a high-end universal bank. The bank ranks very high among the institutions in the nations as well as across the borders. In addition, the bank is a reliable bank due to its assets base as well as the financial muscle it holds
What is your brand’s target market and customer orientation? How does it manage this?
The target market of the J.P. MORGAN CHASE BANK is the varied and wide. The bank segments its customers into retail and corporate. The retail sector deals with the consumers and retail users for payments of shopping and other consumer related services. This offering include the credit and debit cards for use.
The corporate sector includes the services offered to institutions, business, government agencies and the governments themselves. The bank targets this segment with loans and investment financing as well as wealth, securities and assets managements. This segment of the customers include costumers within the USA and the globe where the bank has established its services (JPMorgan Chase & Co, 2015).
The customer orientation of the bank is that of ensuring that there are happily satisfied customers who are loyal and have a positive relationship with the bank whatever their needs may be. The bank does not discriminate against any customer and have a diverse staff to serve as the customers from the diverse backgrounds. The bank has dedicated team of professional’s customer care ...