Nike: Purpose Statement and its Implementation in an Organization (Essay Sample)

Nike’s Purpose Statement
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NIKE’S PURPOSE STATEMENT
As we were interviewing the manager of the Nike brand in our region, this was the purpose statement which he gave to us. It read like, "We will provide branded products and services of superior quality and value that improves the lives of the world’s consumers, now and for the generation to come. As a result, consumers will reward with leadership sales, profit and value creation allowing our people, our shareholders and the communities in which we live and work to prosper" CITATION NIK16 \l 1033 (NIKE Company, 2016)
Nike is known to be one of the greatest producers in wear product. From Nike Company statistics, is can be clearly observed that they are attaining their set goals and achievements as they purport in their purpose statement. Their purpose statement is very key as it declares their determination in offering society with quality products and they achieve this. Their existence is motivated by their instinct that they need to provide products for the present society and for the society to come. Thus it is a clear indication that they are there to excel, and they will work innovatively to maintain their trust with the consumers.
It is clear from the statistics that the worldwide net income for the Nike company keeps increasing from year to year which justifies that their purpose statement is being achieved. Their products keep on changing depending on the demand of the society. Comparing the type of t...