Organizational Change & Improved Communication (Essay Sample)

Phase3 -DB Organizational Change & Improved Communication
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Discuss differences between supply chain management, customer relationship management and electronic data interchange systems
Customer relationship management, CRM, is a strategy used by an organization to handle customer interactions, whereby the strategy is "customer-driven and customer-focused" (Villamil, 2014). Some of the key principle of CRM is treating different customers differently, one-to-one relationships between sellers and their customers, maintaining customers who are profitable and maximizing lifetime revenue from the profitable customers. There are various principles that CRM relies on. For instance, it is obviously easier to sell to an existing customer than a new one. Increasing the rate of customer retention would definitely increase profits. CRM also observes that when complaints of customers are solved, there would be higher chances of ensuring that such customers would be maintained.
On the other hand, supply chain management is "the function of organizing, planning, and optimizing activities in a supply chain" (Villamil, 2014). As such, this definition shows that supply chain management involves organizing, planning and optimizing the flow of information, materials, and services. This flow is usually from suppliers of raw materials, to factories and warehouses, and finally to customers.
Finally but not least, electronic data interchange systems, EDIs, are "communication standards that enable partners in business to exchange documents electronically" (Villamil, 2014). This means that if a company may desire to send documents such as purchase orders to another company, EDI standards can be used, meaning documents will be sent electronically.
The key differences between customer relationship management, supply chain management, and electronic data interchange systems that have been derived from the discussion above would be easily outlined in a table as follows:
Customer relationship management

Supply chain management

Electronic data interchange systems

Involves interaction between sellers and customers

Involves managing the flow of raw materials, production, and sale of end product to customers

Involves sharing documents electronically between companies

Discuss the impact of each system on an organization’s ability to fulfill transactions with suppliers and customers successfully
To start with, CRM ensures there is successful fulfillment of transactions with customers and suppliers through understanding and influencing behaviors of customers to ensure they are satisfied and retained. This means that CRM is beneficial in the sense that it can ensure the relationship between customers and companies is improved and thus increase revenue (Talasi, 2007). On the other hand, supply chain management ensures that there is good management of customer needs and good management of communicating demands to a supplier. This is beneficial as it ensures successful transactions with customers and suppliers while reducing waste, thereby increasing revenue. Finally but not least, EDIs ensure that there is there is increased speed in movement of commercial data as data is shared electronically. This means there are successful transactions with customers and suppliers.
What is the impact of implementing SEO plan and a performance tracking method in monitoring customer engagement?
Customer engagement relates to building upon relationships between customers and businesses while establishing high-value and new customer relationships (Lacey, 2013). In any business, customer engagement is of uttermost importance in ensuring its success. As such, it is necessary to implement an SEO plan and method of tracking performance to monitor customer engagement. The impact this has in monitoring customer engagement is that ...