Planning Theory Business & Marketing Essay Research (Essay Sample)

Planning theory
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The main focus of this chapter is on theories of planning. It will look at the importance of using planning models rather than depending on one's sentiments. Since each person has preconceived ideas on how to do things, it is of a necessity for planners to apply models for the process to be efficient. Models aids planners to reach a compromise on which to make plans for the good of the whole organization.
Many scholars have critiqued the rational model even though it is frequently in use. John Maynard Keynes instigates that people’s ideas, especially political theorists and economists have a far-reaching impact than its often thought. He further argues that even practical people get influenced unconsciously by theories in decision making (Keynes,1936).