Product Differentiation, Flexibility and Real Options, and Vertical Integration (Essay Sample)
Part A: Product Differentiation
Part A refers to the material discussed in Lesson 5 of this course. Using logical, clear writing, do the following:
Define product differentiation and discuss the role that customer perceptions play in product differentiation.
Identify the three broad categories of product differentiation and two bases of differentiation under each category.
Explain the relationship between product differentiation and managerial creativity.
Part B: Flexibility and Real Options
Part B refers to the material discussed in Lesson 6 of this course. Using logical, clear writing, answer the following:
What is strategic flexibility? Why is it thought of as a third generic business-level strategy?
What are strategic options?
What are real options?
Part C: Collusion
Part C refers to the material discussed in Lesson 7 of this course. Using logical, clear writing, answer the following:
What is collusion?
What are the two types of collusion and how are they different?
How does signaling relate to collusion?
Part D: Vertical Integration
Part D refers to the material discussed in Lesson 8 of this course. Using logical, clear writing, do the following:
Define vertical integration and differentiate between forward vertical integration and backward vertical integration.
Identify the three fundamental explanations of how vertical integration can create value and discuss how value is created under each.
Identify three reasons a firm may be able to create value through vertical integration when most of its competitors are not able to create value through vertical integration.
Strategic Management: Assignment 8
Student Name
Institution
Course
Instructor
Date
Part A: Product Differentiation
Product differentiation and customer perceptions
Product differentiation is a strategy used in marketing and distinguishes a company’s products from those of competitors. For it to be successful, it must involve the identification and communication of the unique qualities of a product while also pinpointing the distinct differences between the product and those of its industry rivals (Le Pape & Wang, 2020). Customer perceptions in product differentiation come in through the fact that the attention of customers is focused on one or more aspects of the product which makes it a better choice compared to similar brands in the market. When customers give a company’s products a superior edge, it is said that the product differentiation of the company has yielded it competitive advantage.
Other Topics:
- Denny’s Millennial StrategyDescription: Denny’s is a company operating in the diner chain industry and has more than 1600 physical locations in America. It also has overseas operations in many nations. As such, it is a name that is uniquely known for its bottomless cups of coffee and awesome breakfasts. Nonetheless, it has continued to face ...3 pages/≈825 words| 3 Sources | APA | Business & Marketing | Essay |
- Ways of Increasing Sales and ProfitabilityDescription: With the rapidly changing sales industry and the whole business environment, keeping up with the fast-paced world is necessary. With this makeover comes the challenge to the salesperson on keeping up with the demands of the modern sales world. These demands would include hitting rising quotas, exceeding...1 page/≈275 words| 2 Sources | APA | Business & Marketing | Essay |
- Foreign Aid Modes from ChinaDescription: Development aid as widely referred to as foreign aid has been assistance by developed economies to developing and less developed economies in form of monetary or non-monetary transfers with a main aid for economic development (Brautigam, 2010). The inflows have been delivered inform of subsidies and at ...11 pages/≈3025 words| 11 Sources | APA | Business & Marketing | Essay |
