Starting a Business Online Essay (Part 2) (Essay Sample)

Starting a business online, part 2
Student’s Name
University Affiliation
Section 1
After starting my online business, if one can offer to give me $ 1,000 for my domain, there are numerous reasons for rejection. To start with, initiating a business online means that one must have a vision and unique products and services to offer. Having started the business, an attachment is established with clients, leading to a great desire to serve them, satisfy their needs and achieve personal and business goals. If a domain is sold at that point, the new owner may not have a similar vision or expertise required for provision of certain services. In that respect, clients may be greatly disappointed. In other words, if the new owner fails to perform, then I would have betrayed client trust.
Ethical dilemma, which might exist in such a situation, is that selling the domain may lead to betrayal of client trust. In that case, core principles of ethics would have been breached. Clients may end up suffering and opting for other less satisfying options because I chose short-term financial gain over their needs. Conversely, I might refuse to sell the domain and in the end, fail to achieve client expectations. In case the new bidder has a vast experience in the sector and new products and services, then it would be ethical to sell the domain because clients will be more satisfied. Some individuals are naturally gifted with ability to come up with new philosophies and stratagems for enhancing business sustainability. In case the bidder proves beyond reasonable doubts that clients would have a better experience, and still the bid is rejected then such actions may be deemed unethical.
Section 2
Special features, such as shopping cart capabilities, catalog display and transaction processing are some of the features that fulfill the joy of online consumers. The special features work simultaneously to enhance achievement of business goals. Besides, the features also provide individual benefits to a business entity.
A catalog display is instrumental to a business because it provides vital information to clients. Apart from providing a list of products and services, a catalog also provides prices, offers, bonuses, and terms and conditions. A catalog display assists the client to make decisions making the business to operate smoothly. Use of catalog display saves a business huge funds that could be used to employ staff for handling customer requests on price quotations (Holden, 2010).
Shopping cart capabilities assist in facilitating selection of preferred items by clients. With the feature, clients are able to shop online just like in physical environment. The feature is useful for business because it will gain a competitive edge over physical locations. Clients can shop at the coziness of their homes, offices or abroad and have their items delivered at specific locations without great effort. With shopping cart capabilities, clients can easily organize their budget, leading to limited chances of misunderstanding. In other words, business sustainability can be assured if smooth operation is ensured.
Transaction processing helps a business to achieve its ultimate goal. Without a means of financing, business will not be possible. A transaction-processing feature enables the business to seal their agreement with customers by exchanging financial equivalent with products or services. With a transaction-processing feature, the business can convince clienteles from all corners of the world that they are serious and willing to supply what is provided in catalog display. Ideally, the feature joins the business to a vast network of clientele from all corners of the world and makes the business partly viable.
Section3
Creating an effective web presence for an existing company has to be done according to core business objectives. An in-depth assessment is required before finally implementing any plan. Before setting out, one has to analyze the market to access information concerning competitors, consumer preference, prices and best strategies for entering the market. Then effective strategies would be formulated to aid in entering the new market. The strategies must integrate all information accessed during market assessment to avoid costly mistakes. If possible, professional advice can be sought from web marketing professionals. New ideas and historical information are also vital when planning and implementing web entry strategies.
Website usability is paramount in enhancing successful marketing strategy. Thus, to improve usability effective communication should be used to attract and maintain clients. Website usability can be improved by brand recognition, which is only possible by adopting a multi-faceted marketing strategy (Holden, 2010). Target clientele can be informed of the new brand via social media presence, emailing information to client’s accounts, posting attractive videos of products and purchasing ads from various sites. Tracking capabilities will help to provide information that could be used to assess current strategies and make new changes. Print advertisements can also assist to attract certain group of people to the new website. Many people decide to go online because they have an area of interest. Thus, having information in print can encourage many people to consider the new website as their favorite location.
Section 4
An effective marketing strategy should begin with setting a brand name and image, which will make the business to be easily recognizable among competitors. Before going online, a business must study its competitors via ...