Strategies Used By Online Retailers to Protect Their Customers (Essay Sample)

Discuss Strategies Used By Online Retailers to Protect Their Customers
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Modern companies collect a massive amount of information about their customers. That data comprises highly personal details that range from credit cards to home address numbers. Collecting data might be an essential element of conducting marketing and processing payments. But it is also a huge responsibility. Whenever customers share that information, they are trusting the firm to keep it safe. The essay will offer several strategies utilized by online retailers to protect customer information and data.
Data protection is a vital aspect of any business. However, despite numerous firms having top-of-state online data protection mechanisms, hackers have devised cunning ways to extract and obtain such confidential information. A strategy to use for customer data protection is to collect what the business need. Deep-diving into customers’ analytics is extremely viable when developing a practical marketing approach. However, collecting layers upon layers of customer information implies your customers are considerably more at risk in case of a breach (Brown, 2016). A most straightforward way of ensuring loads of customer data is never lost in any breach is not collecting data loads. Instead, the retailer should ask only for the information they truly require to conduct transactions.
Protecting digital data is a second strategy to protect customer data. An immense amount of customer data is currently stored and collected on the cloud, implying digital security approaches are imperative. Working with IT professionals to ensure your network, website, and databases are secure is vital to enhance digital security. The inclusion of multiple security layers on the website is also vital, as it is the first area of attack from hackers and cybercriminals (DalleMule & Davenport, 2017). Using a secure connection for