SWOT Analysis for Toyota Camry Hybrid Research Assignment (Essay Sample)

SWOT Analysis for Toyota Camry Hybrid
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Introduction
The Toyota Camry is an automobile that is sold internationally by Toyota, the Japanese manufacturer since the year 1982 and it contains a sitting capacity of five adults. Originally compact in size the Camry models later have advanced to fit mid-size classification (wide-body). Since the release of the wide-bodied models, Toyota named Camry as the company’s “world car” second after the Corolla. The market trend analysis is done while preparing for the vehicle. This includes the 4 P’s of marketing: price, place, promotion, and product. These usually help increase the overall sales. The SWOT analysis helps to focus on the strengths, weaknesses as well as identify the opportunities and threats. They include:
Strengths
Strengths can be simply be defined as what every brand or business is known to do best in its scope of operations which gives it an upper hand over its competitors. Often tying first-second place with Volkswagen, the Toyota Motor Corporation is the leading automaker in the world, operating four different brands: Toyota, Hino, Lexus, and Daihatsu. The Toyota brand is worth the US $53.5 billion becoming the world’s 5th most valuable brand as well as the world’s most valuable automotive brand.
Toyota is known for its competence in the production of hybrid vehicles, the Camry is one of the vehicles. This model is known for how it gives up nothing with the advanced tech as well its optimized fuel economy where the engine combines increased power and reduced fuel consumption reaching new levels of efficiency.
Numerous standard safety features: the presence of auto emergency braking (AEB) and a blind spot monitor containing a rear cross traffic alert that is designed to detect vehicles approaching from either side. Advanced airbag system that contains ten airbags in total found on different parts of the car. The five-star ANCAP safety rating was awarded to the Camry range when the crash test was conducted in 2017.
The 2018 Toyota Camry is an affordable hybrid in the sense that it is cheaper compared to the new Honda Accord Hybrid among other several competitors. It possesses add-on features and optional packages that are fairly priced making a consumer encouraged to buy them.
Weakness
Toyota gets large numbers of vehicle recalls drawing a negative publicity. Records from the year 2016 alone reveal that Toyota had a number of recalls which include:
* Models amounting to 5.8 million recalled due to dysfunctional airbag inflators.
* Presence of faulty seatbelts leading to the recall of nearly 3 million RAV4 sport utility vehicles.
Smartphone integration is not present in the Toyota Camry: neither the apple car play nor android auto is available, a feature that is found in most vehicles absent in the Camry discouraging any potential buyer from making a purchase.
The rear middle seat does not contain lower latch anchors. This is a disadvantage for a parent with a child since the child seat will be placed into either of the other seats for extra stability.
Opportunities
The expectation for fuel prices to rise: fuel prices are expected to rise in the near future and when this happens the demand for large vehicles such as SUVs and pickup trucks will decrease. Toyota has invested heavily in hybrid vehicles the Camry is one of them. The demand for such vehicles will grow significantly grow if at any point the prices of fuels shoot up. The hybrid vehicles could also be improved and strengthened. Other vehicles that could also benefit from the rising fuel prices would be the electric vehicles something that Camry can focus on.
New model releases: Automotive companies such as Toyota are impacted significantly by the frequency and timing at which new models are released to the market. Camry is able to release new models that have possessed upgrades that curb rising consumer expectations in the nature of the competition in the industry.
Threats
Natural disasters: countries such as Japan, China, Indonesia, and Thailand have a majority of the manufacturing facilities yet are often affected by calamities such as ...