Tesla Motors: Mission, Vision, Location Planning, Analysis (Essay Sample)

Tesla motors, Inc.
Introduction
Tesla Motors, Inc. is a public company whose headquarter is based in Palo Alto, California. Tesla, is a name that was derived from the name of an electrical engineer by the name Nikola Tesla. Tesla operates in the industry of automotive and energy storage systems , that was founded in the year 2013 by Martin Eberhard, Elon Musk, JB Straubel alongside Ian Wright. Tesla is renowned for its production of electric luxury motor vehicles, other automotive components besides the rechargeable energy storage systems. It is estimated that the total number of the employees recruited by the Company are twelve thousand laborers. The production of Tesla Roadster brought the company into the limelight. The second car that also enhanced the development of the company’s brand name is Model S and then the model X. Model boosted the brand name of the company by becoming the best sold vehicle in the year 2015. In the line of energy, Tesla marketed items like lithium-ion parks which they traded to other companies like Toyota and Daimler. The reasons provided above makes Tesla a company has elements that make it appropriate for the project, the whole concerns raised below can be extracted from Tesla Company. Thus, the paper will explore various aspects in line with Tesla Company. It is a comprehensive work that begins with elaboration of the company’s mission and the vision. The paper will integrate a variety of aspects with regard to the Company. The work will encompass the economic and human resource aspects of the company and how these elements interrelate.
Mission and vision
Vision
Tesla involved their workforce in the process of developing their vision. This incorporation and inclusiveness of ideas made them develop a vision that is all encompassing. Tesla Company’s vision is to make create the most compelling car company of this century by being the forefront in the world’s shift to the electric motor vehicles.
Mission statement
Tesla Company has a mission that does only encompass the safety of their motor vehicles that can be replaced with a lot of ease but instead, their mission takes into account the safety of their customers besides the families that they commend with their vehicles. Moreover, the mission statement also encompasses the goal of the company to accelerate the world’s shift to the innovation of electric mobility. In the totality of the mission statement, there is a sense of increasing the affordability of the electric cars for a good number of the consumers.
The goal of Tesla has remained the same since its time of formation. One driving force for the formation of the company was to enhance the advent of sustainable means of transport by ensuring that they bring the much anticipated mass market electric vehicles in the transport industry. Had the company done this in their first business venture, they would have gone miles away, however, this was not pragmatically feasible for the start up of the company. The company had never manufactured any vehicle before. It had to face quite a lot of technological challenges. Economies of scale would also be a challenge. Due to these viability factors, the company opted to produce sports cars instead. The company knew that the initial quite expensive and that’s why it opted to produce the sports cars.
Marred with the mission statement is the safety concern. The company would wish to make Tesla the safest vehicle on the road. The theoretical likelihood of fire risks in the vehicle has been mitigated to almost zero. Further research on the aspect of fire is also still underway and they are looked into with great concern. An area of concern is the occupant safety; they aim at improving the safety of the occupants of the vehicle.
Location planning and analysis
Location decisions: the first location of the retail shop of the company was established Loss Angeles and the second retail shop was positioned in the Menlo park. These localities were essentially significant. Loss Angeles has ever been one of the leading car selling hub in the world. However, the shipping of the cars also played significant role in shaping the position of the vehicles in the world market.
Available options: at the onset of the company, the firm was in a dilemma. The mission of the company stated that the firm was to manufacture the electric cars; however, it was nit pragmatically feasible. It forced the company to resort to the production of the sports car.
Major factors: in the production models, the company is faced with numerous factors. The aspects range from human factors to the economic elements. The major factors must all e synchronized to yield the best result for the organization. Proper coordination of these elements in the firm should be held responsible for the success of Tesla. The factors must always be linked with the processes and proper way of coordinating these elements heavily rely on what human capital is invested and the quality of the human capital. Skills are mandatory when it comes to success of an organization.
World market: Tesla is an international company that serves the entire world and its operations are not localized in only one market. Therefore, the world market poses a lot of challenges to the firm and it has to withstand all these challenges for it succeed. Technology remains the centre of concern of the firm.
Decision process: The decision making process in the company has turned out to be one of the best ever. For instance, the decision that the company made to stop venturing on the electric vehicle on its initial production helped the company save a lot of funds. Moreover, it made firm get an ample time to root themselves in the industry.
Techniques: Tesla makes good use of technological techniques in fathoming its location planning and analysis. They make use of great innovations to and new technological skulls to design and sell very high performing cars that are super-efficient. Tesla vehicles thus, unite style, acceleration and other sophisticated technological advancements to distinguish them from the existing cars, and perform faster.
Identify supply chain
Tesla has had a sophisticated supply chain, however, in the recent past, the company has always been struggling to improve this traditional supply chain. Tesla’s supply chain shows rapid developments that can be seen in the improved deliveries besides the warrantees. Deliveries go hand in hand with the production. In the year 2025, the company is prospected to produce over 500, 000 units of vehicles; this could only be achieved if the deliveries and the general supply chain were improved.
Tesla started the idea of selling the vehicles direct to their consumers. This shortened the supply chain and reduced the risks associated with the long supply chains. Tesla has had the habit of designing, manufacturing, selling and servicing their own commodities via their own sales and services network. Tesla has gone as far as making people get the opportunity to purchase their vehicles online, even via the Wechat. This has made their supply chain management run so smoothly.
However, to some extent, Tesla has sometimes collaborated with other automobile makers such as Toyota and Daimler in their supply chain.
However, almost all the vehicles that are produced by the company have particular part from the numerous suppliers. Therefore, each and every supplier in this chain is likely to have their own operational constraints besides other issues,, as the producing company, Tesla has to bring all the different Parts together , thus, this is the section where there strength is measured. The procurement department of Tesla has a lot of tasks. The department is charged with the role of ramping up the production and ensuring that everything that is produced, reaches the market. However, the quality control department has to weigh out whether the procurement department is doing the right things. The Quality control compounds in obscurity with an up surging number of individuals parts besides the suppliers. Moreover, the installation of the numerous parts is also prone to a variety of errors, the tolerances of each installations are also subject to the mistakes , therefore, these aspects are pose a challenge o the company in the long run. It is the supply chain sector that aims at eliminating all these complications. Good procurement departments will ease the flow of the goods in the entire chain.
Forecast sales
Tesla company is one of the few companies that have appeared in the Forbes magazine, the information obtained from a variety of the sources indicate that the company is likely to crank up production in a big way. The information obt5ained from Tesla reveal that the company targeted a production of twenty one thousand Model S sedans in the year ...