The Home Depot (Essay Sample)

Marketing Plan
Name
Institution of Learning
Marketing Plan
The Home Depot offers Weber self-cleaning Barbeque Grill to its customers as one of the ranges of products offered by the company. The product is aimed at meeting a number of objectives to the customer and company perspectives. Firstly, the product is aimed at ensuring that customers needs are fully met when they make purchases of the products. When making a purchase, customers usually look at product features in order to determine whether they fully have what it takes to meet their needs. In this case, Weber self-cleaning barbeque grill aims at ensuring that it has all features needed to fully satisfy the needs of the customer at all times (Cross, 2014). Secondly, the product aims at having the features that meet the potential customers taste and preference (Kahn, 2015). It is vital to note that a product should have the capacity to meet customer preferences and taste, by having features that are in line with the tastes and preferences of different customers (Lehmann &Winer, 2015). Hence, in this scenario product in question will have the different features, such as packaging, sizes and colors in order to fully meet the tastes and preferences of various potential clients (Kahn, 2011).
Additionally, quality is of paramount importance to many customers. As a result the Weber self-cleaning barbeque will have different qualities in order to meet the different customers purchasing power (Stark, 2013). There are those customers who can afford high quality product, while others cannot afford them, thus, as part of its objective the product will be developed into several quantities whose qualities are different (Southerton, 2011). Another important product objective will be to increase company revenues by ensuring that it is sold in high vo