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Pages:
7 pages/≈1925 words
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APA
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Business & Marketing
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Essay
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English (U.S.)
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Topic:

The New York Times Enjoys a Broad Market in the USA and Europe (Essay Sample)

Instructions:

The New York Times enjoys a broad market in the United States of America and Europe at large. Due to the existent of an overall market, the company has invested a lot of money catering to labor services. However, depending on its caliber, the company spends a relatively low amount compared to companies at its level. The company entails more online services, which enables them to minimize their spending abilities on labor supply. Due to its larger size, the company has employed 4500 full-time employees and some other part-time employees (Shane, 2017). The vast number, however, cost the company up to 23% of their total income generated. Employees primarily work under unions which help them to fight for better payments of their services. Employees, in this case, involve typographers, paper handlers, pressmen, stereotypes, machinists, mailers, and drivers. The team of laborers outlined above comes together to ensure that the company achieves its objective. Through the extreme level of experts, New York Times Company has effectively conducted its activities, leading to a net profit of $ 709 million in digital revenue alone. The company does not feel the significant effect of the vast number of employees since the employees critically facilitate the company's excellent performance in the market.

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Content:


The New York Times Enjoys a Broad Market in the USA and Europe
Labor Cost
The New York Times enjoys a broad market in the United States of America and Europe at large. Due to the existent of an overall market, the company has invested a lot of money catering to labor services. However, depending on its caliber, the company spends a relatively low amount compared to companies at its level. The company entails more online services, which enables them to minimize their spending abilities on labor supply. Due to its larger size, the company has employed 4500 full-time employees and some other part-time employees (Shane, 2017). The vast number, however, cost the company up to 23% of their total income generated. Employees primarily work under unions which help them to fight for better payments of their services. Employees, in this case, involve typographers, paper handlers, pressmen, stereotypes, machinists, mailers, and drivers. The team of laborers outlined above comes together to ensure that the company achieves its objective. Through the extreme level of experts, New York Times Company has effectively conducted its activities, leading to a net profit of $ 709 million in digital revenue alone. The company does not feel the significant effect of the vast number of employees since the employees critically facilitate the company's excellent performance in the market.
Labor Supply
New York Times Company has enjoyed the most influential labor supply in the market. Due to its wide range of employees, from typographers to drivers, the company has enjoyed a significant labor supply aspect due to the high population of well-trained personnel in the United States of America and Europe at large (Times, 2020). The high population has enabled the company to have more interested and capable individuals to carry out the designated duties. Availability of labor supply has ensured consistency in the company hence making them prosper in the market.
Government Policies
The United States of America has provided a stable environment to the New York Times Company that has helped it ineffectively conducting its services. One favorable factor that the New York Times enjoys is the co-existence of stable security. The company has enjoyed sound security hence avoiding the losses that are likely to occur due to insecurity. Besides, the company has enjoyed regular freedom and an opportunity to express rights. The United States of America is known as a state that dramatically embraces freedom and highly values human rights. Therefore, the company officials enjoy the opportunity to acquire news from every sector of the state at any time. The ease of accessibility enables the company to effectively conduct its daily activities and maintain good relations with the consumers.
New York Times Company Life Cycle
Based on the high number of subscribers, which involved 3.4 million digital news subscribers, 300000 cooking subscribers, 600000 crossword subscribers, and 850000 print subscribers, it is evident that New York Times Company is at its maturity stage. The company is registering over $800 million in digital revenue annually (Times, 2020). The current income represents double figures of what they were recording in their rapid growth stage.
Factors that have led to the success of the company
Availability of Labor
The company has enjoyed the presence of excess individuals who are willing and capable of offering labor services. Determining laborers has ensured practical cooperation in the production sectors, hence maintaining its standards in the market. Laborers have developed a positive relationship with company administration, making them motivated to give the company their best.
Availability of Market
Every business activity requires a stable market to thrive in its operations. New York Times Company is not exempted in this case, and it enjoys the high population of the United States of America. The company has attracted the attention of many people, not only in the United States but also in Europe at large. The more comprehensive coverage has enabled the company to hit over 7 million subscribers, allowing them to generate high revenue in the content generated.
Specialization of Labor
The company has employed specialized individuals in several sectors enabling them to develop their skills in their region of specialization. By developing new skills, the employees get to increase the quality of the contents being produced to match the standards required in the market by the consumers(Shane, 2017). Reaching the market standards enables the company to maintain its customers and even win new customers' trust that will boost its revenue in the market. However, the company lost much amount during the workers' strike due to some misunderstandings between them and the administration.
Good Decision-Making
Since the company entails several employees, from directors, managers to employees, any decision-making process always entails a depth consultation from various departments and relevant personnel. The extensive consultation enables the company to administrators to reach the best decision that will allow them to outdo their close competitors in the market. Good choices will also enable them to maintain a good rapport with the employees and their consumers. Through consultations, the employees feel involved in the company's objective, hence feeling motivated to work towards realizing the company's goals.
Timed Marketing and Customer Relation
The company has developed a strategy of initially identifying its target audience and quickly accessing them. After identifying the audience, the company creates a more suitable approach that will enable it to effectively express to the audience why it is the best choice among other competitors. The New York Times Company has outplayed their competitors through their appealing advertisement system.

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