Total Facility Management (Essay Sample)

Total Facility Management
Student’s Name
Institution
TFM COMPANY


ABUBAKAR ABI KARIM- CEO
MALIK ISALAHIM – MANAGING DIRECTOR
MOHAMED ABDELHAMIED- ASSISTANT DIRECTOR
NOVEMBER 2015
Table of Contents
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EXECUTIVE SUMMARY  PAGEREF _Toc435539426 \h
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BUSINESS DESCRIPTION  PAGEREF _Toc435539427 \h
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Services Offered  PAGEREF _Toc435539428 \h
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Cleaning Services  PAGEREF _Toc435539429 \h
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Waste Management Services  PAGEREF _Toc435539430 \h
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Pest Management  PAGEREF _Toc435539431 \h
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Engineering Maintenance  PAGEREF _Toc435539432 \h
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Environmental Maintenance Services  PAGEREF _Toc435539433 \h
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Unique Selling Point (USP)  PAGEREF _Toc435539434 \h
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Mission Statement  PAGEREF _Toc435539435 \h
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SMART Objectives  PAGEREF _Toc435539436 \h
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Form of Legal Business Ownership  PAGEREF _Toc435539437 \h
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Business Location  PAGEREF _Toc435539438 \h
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Start-up Influences on the Business  PAGEREF _Toc435539439 \h
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EXTERNAL ANALYSIS  PAGEREF _Toc435539440 \h
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Pest Analysis  PAGEREF _Toc435539441 \h
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Competitor/ Substitute Analysis  PAGEREF _Toc435539442 \h
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SWOT/& TOWS Analysis  PAGEREF _Toc435539443 \h
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Risk Response Plan  PAGEREF _Toc435539444 \h
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MARKET SEGMENTATION AND MARKETING MIX  PAGEREF _Toc435539445 \h
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ORGANIZATIONAL STRUCTURE AND HUMAN RESOURCES  PAGEREF _Toc435539446 \h
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FINANCIAL PLANNING  PAGEREF _Toc435539447 \h
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PROJECTED PROFIT AND LOSS  PAGEREF _Toc435539448 \h
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CONCLUSION  PAGEREF _Toc435539449 \h
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Executive Summary
TFM is a total facility management company located in the United Arab Emirates with its head office in Abu Dhabi. The United Arab Emirates is well-known for its supportive business climate and successful entrepreneurial companies. The client base in Abu Dhabi allows the company to locate its head office in the area due to its economic stability. It records the highest rate of spending because of the high amount of disposable income of the residents. In addition, many of the businesses in Abu Dhabi require total facilities management; therefore, providing a platform for TFM to flourish. The company will begin its operations in November 2015 with its main objective being to deliver unique and quality facilities management value to all sectors of the economy. The business will offer a wide range of integrated facilities management services that will assist the clients to achieve their goals and earn optimum benefits from their investments. There will be provision of soft services in areas such as cleaning, waste management, integrated pest management, engineering maintenance and environmental maintenance services.
The required capital is 1 billion dollars (Dhs 30billion) to cover the building, installation and equipment, employees’ recruitment and training and start-up capital that will enable the running of the company. A portion of the capital will be directed to the different departments to equip them for effective performance of the tasks assigned. The company is expected to attract many investors from all over the world because of the high projected returns compared to the low risks involved. The business plan indicates the time span for the expected returns and the sources of money to ensure a steady income. It outlines the strategies the company will adopt in the running of its operations, which are favorable to the investors. The unique services that represent individuality and contemporary lifestyles act as a driving force for investors interested in the company. Additionally the brand name and image together with the top management create a firm foundation for the company that attracts the investors, who are convinced by the direction and future of the company.
Business Description
The idea to start the company originated from the recognition of the gap that existed in the market. The presence of a high demand for the services and the failure to meet the market requirements provided a business opportunity to satisfy the needs and wants of the clients (Kareem, 2015). Individuals were in need of cleaning, waste management, landscaping and pest management services, but no company exists currently to fulfill their demands. The few available total facility management companies could not cater for the increasing demands by the clients. The company offers custom mix services that earn optimum returns and benefits to the clients. The offers are unique and differentiated from the competitors because the company presents tailor made services to meet the particular needs of the target market.
Services Offered
It is a professionally-run company that manages and delivers fully integrated services. The company’s facility management is a strategy adopted to minimize total life-cycle costs and create a working environment for maximum productivity of the people and equipment. The services satisfy the clients’ core needs in an effective manner.
Cleaning Services

TFM is certified by BICSc, a cleaning body, which uses state-of –the-art training center to provide cleaning services to the customers. The services include a comprehensive range of internal and external cleaning accompanied by hygiene improvement. The company has established its own methods of cleaning that provide the clients with a performance-based recommendation to deliver on time and cost saving initiatives. TFM has liaised with some of the famous chemical suppliers to provide them with cleaning materials and products. The supplies are tested to ensure they do not harm the environment. The company offers easy-to-use management and monitoring system through the CAFM system, contamination prevention techniques and BICSc training. The water tank cleaning, where TFM is allowed to disinfect water tanks to the exacting standards required by Abu Dhabi Municipality, is included. The staffs delivering the services are highly qualified and possess the specific training and food hygiene courses, occupational health cards and medical examination procedures.
Waste Management Services


The company equips the staff with the appropriate technology and training to provide efficient services that meet the obligations to remove waste in sustainable manner. The collection services are carried out at the strategic locations for the client’s convenience. The company is conscious of the environment; therefore, it advocates for the sustainable ways to minimize waste. The services are needed in hospitals for internal waste collection, around the wards, theatres and departments to prevent health and safety risks.
Pest Management


The company’s goals are to ensure that no building inhabited by human beings is infested with pests. Pest control services provide the clients with clean and free from infestation places. The teams are the trained professionals that eliminate pests according to the health and safety and environmental procedures. The core values dictate that discretion be upheld to ensure minimal attention to the client.
Engineering Maintenance


The company operates in a busy and dynamic environment; and the staffs often get urgent requests from their customers and building users. It specializes in maintaining buildings and assets through quick responses and planned visits. Engineering maintenance in buildings is accomplished with enhanced systems and processes (Friedrich & Afshari, 2014). It uses advanced technology to allocate job to the engineer to help maintain buildings across large estates. The work is completed in a short duration of time due to the communication devices that transfer valuable information to the staff and clients. Effective communication improves asset management and service levels in engineering maintenance.
Environmental Maintenance Services


Maintaining the environment creates a positive impression; therefore, TFM offers maintenance of the grounds for individuals. The environmental maintenance services include lawns mowing, collection of litter, planting, weeding, and weed spraying as preventative maintenance measures. It is the company’s duty to ensure that the grounds are safe for building users to avoid any accidents that can be prevented.
Unique Selling Point (USP)
The services are differentiated from the competitor’s selection in a unique manner that allows the company to gain a competitive advantage. The services are of the highest quality at very affordable prices. The unique selling point of TFM is One-Stop Total Solution. Unlike other companies, the business development strategy is driven on customer satisfaction and retention. It aims to achieve long-term relationships with their clients and maintain customer loyalty. The company offers a unique approach and tailor-made services that have never been ventured into by other total facility management companies. The unique selling point ensures that the company uses a rapid re...