Current Trends in Business Communication: Digital Marketing (Essay Sample)

Professionals spend a lot of their time reading articles to stay current on trends, issues, and new information about their field. You will begin to do the same this week.
Also, business communications happen both electronically and in person. Because of this, one must consider which communication method to use. This week, your assignment has two parts; you will create and present both a written email and a recording of an oral professional communication.
Part 1: Current Issue or Trend Email
In a Word document,
Write a 500-to-700-word email message to a professional in your field, that does the following:
Inform your peer of a current issue or trend in your field.
For example, a current issue in finance might be cybersecurity. A current trend in marketing might be the use of social media influencers. A current trend in project management could be Agile frameworks.
Answer the following questions:
What is the issue or trend?
When did it begin?
Wh is it important?
What are its effects?
What do you think about the trend or issue?
Reference at least two credible sources.
Part 1 of the Email Versus Face-to-Face (f2f) Communications assignment
Must be 500 to 700 words in length.
Must use at least two credible sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
To assist you in completing the research required for this assignment, view this University of Arizona Global Campus Library Quick ‘n’ Dirty (Links to an external site.) tutorial, which introduces the UAGC Library and the research process, and provides some library search tips.