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Business & Marketing
English (U.S.)
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Understanding Advertising and the Concept of Flawlessness (Essay Sample)


Paper instructions:i
1. Watch the video Killing Us Softly 4 by Jean Kilbourne.
2. You can look for beer commercials; commercials for food, chocolate; detergents or any house cleaning products, etc. Study these images in the context you have chosen, then write a short paper about how advertising objectifies women in order to sell products, and how this objectification creates “the sexualization of culture.”
3. Ask you to go one step further, by examining the influence of advertising on you personally and your self-worth, but also how you believe advertising affects other women and men. Include your ad with your essay.
4. In-text citation; You are required to use academic articles
5. Formal essay format: Introduction, thesis, bodies, conclusion
6. Academic level: A


Advertisement and Body
Student’s Name
Institution of Affiliation
Date of Submission
When going through various magazines, the internet, or even watching a video, a typical denominator for all of the mentioned is advertising. Fundamentally Ads are employed to overshadow the content and take up around half of the entire magazine. Even if an individual intended to shun or even reduce the general amount of ads that a person sees, it is basically almost impossible if they have grown a habit of selling almost all commodities and the sexual attraction that the target customer see do appeal to both the males and the females. They do try to distort realities of perfection and show images through the lens of an unhealthy point of view of sexuality and beauty. The stereotypes of gender are often used to advertising in the endeavor to generate a social perspective connotation that sexualizes and objectify the women resulting in dissenting ramifications mentally, physically and also psychologically.

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