Analysis of Uber's Ride Sharing Business Model (Essay Sample)
i was tasked TO INVESTIGATE and analyse UBER'S business model in the us market and abroad. i was to begin by giving an introduction TO the RIDE-SHARING ECONOMY that has uber as its most large and influential player to date. then i INVESTIGATED the industry BEFORE uber made its market entry, looking into its POTENTIAL inefficiencies. FURTHERMORE, i was to look into UbER'S surge pricing tactics in supply and demand. price DISCRIMINATION, available economies OF scale, and scope in its business model. additionally, i was required to apply the concept of game THEORY in its market STRATEGY. then i was to look into potential international EXPANSION and TRADE policy issues. lastly, i was to look into its incentive pay model and THE ASYMMETRIC issues that aries in its business model.
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Analysis of Uber in the Ride Sharing business model
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Analysis of Uber Business Model
Introduction
Uber Technologies Incorporation is a global American company noted in the services that offer mobility through ride-sharing and delivery of foods, and other goods through online purchases. This massive giant has furthermore, on a global scale developed a micro-motion structure of swift delivery that is structured on thousands upon thousands of scooters and bike personnel (Wallsten 2015). With a presence in almost 70 nations, (Wallsten 2015), the company boasts cosmopolitan and urban feel frontline offices. It is estimated that Uber has been able to amass globally, 110 million users, since its founding in 2009.
The domestic market of us is mostly responsible for a massive chunk of that market. It is also reported in financial reports that the US customer also plays a significant role in the company's profits (Wallsten, 2015). As a result, Uber commands a 67% share in the ride-sharing industry and 24% in the food delivery one. Such dominance is only one that its competitors can desire. At the turn of the second decade, in the 21st century, we have witnessed better economic growth figures just right after the global recession that hit the housing and financial markets in 2007.
An upsurge of startups has been noticed, and a substantial model has been in the sharing economy. The market has seen a rebirth of an industry that wasn't fathomed before, one full of complex facets and logistical structures. One of the most prominent methods of ride-sharing is carpooling, which is determined by one using another person's car and allowing incurring a slip-up on the accrued costs. But in the era of self-driving cars, we will focus on the technological modern ride-sharing platform that is designed to offer
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