Select A Firm And Analyse It Using BCG Matrix: Nike Company (Essay Sample)

BCG Matrix
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BCG is a tool that is used by an organization on displaying the performance of the brand portfolio of an organization through planning. Growth share matrix is another name that can be used for BCG. It shows companies on the best products that they can invest in. This model was founded by an organization knows as the Boston Consulting group to make the work for the strategic team of the companies more easy.
Dog quadrant is one of the categories of the BCG model. It shows that the market in which the company or the firm is working in is a small market and its environment is very competitive. The cash cow is the second category of the BCG model and it shows that there is more cash and an organization should utilize the available opportunity to make more profits. For the company to make more profits it should invest in the star product. The other category of the BCG model is question mark category and this product needs to be well looked at before it is invested as it makes losses mostly in a competitive market. The last category of the BCG model is the star which has a large market share and usually operates in a high growth industry. This is the best category to invest in
Nike Company is one of the well-performing companies with high-quality products and it is well-known all over the world for good performance. The company was started in 1964 and currently, it has more than 45,000 employees around the globe. It manufactures shoes, clothes and caps.
Nike BCG matrix
The Nike company products lie under the cash cow according to the research that was carried on performance. The company is working in an environment that it enjoys the economies of scale because of the real market value and also the company's portfolio. The company has many factories and its workforce is very large this has resulted in the high production and hence using less labor. The firm has also acquired a stable market as the operations shows and currently, the company is enjoying high profits and it is expanding its investments.
For the last 8 years of operation, the company revenue has been growing between the ranges of 14 to 18 every year and this can justify the above information. Market diversification is what the company is concentrating on now because it has already achieved the product quality and also the leader in the position of the price. Currently, Nike Company is the largest supplier of most items used in the sports-like shoe. The company is also sponsoring seve...