Communication And Information Management. Literature & Language Essay (Essay Sample)

Communication And Information Management.
Mass media's invention has helped reach out to many people and make the world a global village. With the help of other technological advancements, the mass media's main aim is to bring people together and share resources. Modern mass media is seen to be more advanced since it has brought many trends that have helped in mass communication. The modern mass media trends include the internet, social media sites (Facebook, WhatsApp, Twitter, YouTube and many others), artificial intelligence, smartphones, smart televisions, websites, and radios. These modern social media trends have their effects on society. For example, artificial intelligence is nowadays a new way of advertising and predicting changes that may occur in future. According to many researches, the internet has the greatest impact on society since almost everything nowadays requires an internet connection.
(Bello, 2014) explains the functional, critical and cultural approaches and how they affect the mass communication advertising decisions. The functional approach focuses on how the audience uses mass communication and the advantages of the consumption of mass media; it focuses on questions like why people watch the show? Do they learn anything from the show? Or do they talk about the show? This helps the advertisers learn more about if their advert is being received or not. The critical and cultural approaches usually focus on examining the relationships in the media exposures while stressing the interpretations and meanings, such as checking if an advertisement glorifies competition over competition or whether the show portrays capitalism.