Business Communication: Extrinsic Benefits For Health-Club Membership (Essay Sample)

Business communication
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Business communication
1. Appeals
Think about an ad that you have seen on television which grabs you. State what the ad is promoting and discuss if it focuses on emotional appeals, logical appeals, or character-based appeals? Does the chosen appeal seem appropriate given the product, service, or cause that is being promoted?
The recently launched Coca-Cola ad entitled “Taste the feeling” just captured my attention. This ad replaced the one that has been running for years with the tagline “Open happiness”. The “Taste the feeling” tagline advert is emotion since it focuses on the happy pictures of people connecting and engaging with one another. This Coca-Cola advert is associated with smiling, happy and laughing customers who have shown positive engagement and sharing (Chaney and Martin, 2013). Therefore, this is an example of emotional appeals advert that was excellently generated. The selected appeal is appropriate since the Coca-Cola products are refreshments that should be used when enjoying with friends. Moreover, emotional appeals ads are suitable when showing the effect of a product which I believe Coca-Cola just captured meticulously in the “Taste the feeling” tagline advert.
2. Ethics in Messaging
Think of a sales message that you regard as ethically questionable. Discuss the nature of the ethical problems and how you would correct them?
Most reputable companies have suffered public backlash as a result of ethically questionable messages. However, sales messages are the leading in the use of unethical tactics to gain market share. There is one message from Abercrombie & Fitch’s CEO Mike Jeffries which stated that A&F markets to the “cool kids” and showed that company only targeted young and slim people. The message further revealed that the company does not make pants for the people who wear pants over size 10 (DiSanza and Legge, 2016). This statement suffered scorching backlash from the public since it appeared discriminatory against big-bodied people and adults. The message could be corrected by eliminating the words young and thin as the target audience and just let it read the target audience is the people who wear ten inch pants and below.
3. Pick of the items below and discuss two extrinsic benefits you might use as an extra push if you were promoting the item.
Extrinsic benefits for health-club membership
Membership-based rewards cater for the increase in the living cost, salary increase, credentials and future potential (Kankaanranta and Lu, 2013). Extrinsic benefits for health-club membership are the item that I would vehemently push if I were to choose the item to promote. Health-club helps to cultivate unity among the members of the club. In addition, a health-club promotes respect and creates an atmosphere that motivates the employees. A health-club unlike the other forms of extrinsic reward allows the employees to belong in a single group fostering unity. Therefore, I would champion a health-club membership owing to its excellent benefits that motivates employees greatly.
4. Exer...