Intercultural Conflicts and Communication Management Crisis: Lessons from the BenQ Debacle (Essay Sample)

Intercultural Conflicts and Communication Management Crisis: Lessons from the BenQ Debacle Name Institution  DP World is a marine terminal operator originating from Emirates. DP world is operates in Dubai. It among the largest marine terminal companies across the world. Presently, DP Word operates across the world with over 60 terminals. The company’s main investments are in containers handling, which generates over 80% of its revenues. Since its inception in 1999, DP World has seen a lot of expansion with new ventures in over 10 countries. This report presents DP World strategic analysis. The analysis has been undertaken based on the company’s mission, vision and values. DP World environments have been analyzed to determine the company’s success indicators based on its mission and vision statement. Strategic examination is a vital tool for determine a company’s future position in the market. DP World Mission A global approach to a local business environment where excellence, innovation and profitability drive our core business philosophy of exceptional customer service DP World Vision Sustainable value through global growth, service and excellence DP World Values: - Commitment to the stakeholders - Profitable global growth - Responsible personal and corporate behavior - Excellence and innovation PESTEL Analysis DP World’s growth has been influenced by many external factors. PESTEL model has been adopted to analyze these factors, which are the political, economic, social, technology, environment and legal environment. Political Environment DP World has faced many political challenges owing to diverse national policies. For example, the company was unable to operate in the United States following homeland security controversies. DP World operation in the Asian world has been negatively affected by political unrests and piracies. Some stations have been at risk of political instability while others have remained inaccessible during wars. As an international, DP World experiences global economic challenges across its terminals. Economic Factors DP World enjoys operating in strong economies of the Western and Eastern World. It has wide hinterlands, which has made its demand increases annually. The company has efficient and effective distributions channel, which has reduced its operational expenses. Social Factors DP World faces many workforce management challenges owing to cultural diversity across the world. The company enjoys good relationship with all its stakeholders, which is a strong competitive advantage. Technological factors DP World is among the top terminal companies with advance technologies. Through its technologies, DP World production is efficient and effective. DP World also enjoys the use of highly skilled labor across its terminals. Environmental As part of its mission and vision, DP World is a company geared towards sustainable development, which has made it accepted across the world. Legal The USA security challenges forced DP world to stop operating in one of its most lucrative hinterlands. There are legal challenges in marine operations with the increase of terror attacks and piracy that has affected DP World. Taxes in some countries are unreasonable that makes the company’s operations less profitable Porter’s five forces model The five forces model is a vital tool in analyzing a competitive market such as terminal operations: Rivalry among existing competitors: Competition in terminal operation is stiff, due to less differentiation in the market and intensive labor requirement. DP World has remained at the top due its innovative powers. Bargi...