The Internet as a Typhoon Force, a ten Times Force, a Wind, and a Force that Fundamentally Alters our Business (Essay Sample)

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The Internet as a typhoon force, a ten times force, a wind, and a force that fundamentally alters our business
According to Chaffey (2012), Electronic commerce (e-business), refers to all electronically intermediated information exchanges that takes place between an organization as well as its external shareholders.
The internet is great resource that offers vast e-business opportunities. E-business can reach over one billion users worldwide and can therefore link with millions of various products globally. E-business is quite rich with information. E-business offers quality and detailed information of more than 20 billion pages that are indexed by Google Incorporation. Videos, feeds and blogs among other sources provide messages that are highly personalized for users globally creating customer awareness. Affiliation creates partnerships which are crucial as pertains to a networked economy (Chaffey, 2012).
E-commerce uses a number of techniques in marketing and sell of its products and services. These techniques are quite engaging. They are:
* Search marketing
This uses the Search Engine Optimization (SEO), paid search, paid per click (PPC), and the paid for inclusion feeds.
* Interactive ads
This includes behavioral targeting, sponsorship, contra-deals, ad networks, and the site specific media buys.
* Opt in emails
They include; house list emails, rented list (cold), co-branded and the third party ads in newsletters.
* Social media marketing
This engages customers for instance in Facebook marketing particular in official pages. It comes with the advantages of audience participation, viral campaigns, customer feedback and management of social presence.
How an organization can achieve cost savings and marketing benefits through the use of the internet technology
An organization can achieve cost savings through the use of technology especially computers that can perform many tasks that could have otherwise been performed by many employees. One computer can perform tasks equivalent to what can be performed by ten people thus saving on costs. One employee seated on a computer can post one advert on the company website that can reach millions of people globally thus saving on costs that could have been incurred for instance in other marketing channels like TV ads.
Organizational strategy according to the specificities of a business environment
According to Alyahya and Suhaimi (2013), Information Technology has been stated as a major contributor to organizational efficiency for a long time. However, recent studies have revealed that a mere investment in IT cannot lead to realization of business objectives. A competitive strategy can only be met if the IT strategy is aligned with the business.
According to Kitching et.al (2009), the government can be of significance especially in encouraging, promoting and supporting innovation and supporting delivery of goods and services by offering a secure environment for businesses to operate in. By offering security, the government creates opportunities. However, if there will be no security, the business performance will be threatened.
According to Redmond and Walker (2009), the engagement of small businesses in environmental practices is crucial. Currently, it is estimated that small business are responsible for up to 70% environmental pollution globally. These businesses are vital to the economy and their engagement cannot therefore be ignored. The economic and social significance of small businesses is evident in their employment role in many developed countries. For instance in Australia, the number of small business consti...