Locational Retail Strategies (Essay Sample)

Name Instructors’ name Course Date Locational Retail Strategies John Campbell in the article time to shop: the geography of retailing(6) states that shopping trends of most consumers have a need of saving time, convenience and even pleasure while shopping. As such, they consider the location of their shopping areas. With such considerations, trends of shopping have evolved in majorly and location of shopping areas contributes a lot to this shift. This essay seeks to explain how retailers have used locational strategies of attracting consumers to their establishments. Retailers have adopted strategies based on location as a means of expanding their establishments. One such strategy involves locating shopping areas, influenced by vacation trends of consumers. Such retailers establish shopping areas either at central areas of consumer’s trip or in vacation destinations. This locational strategy has been successful to the retailers. In the short term, retailers have increased sales during the vacation times. This is because consumers who have made vacation trips prefer doing their shopping at central points of their trip(8). On the other hand, considering a long-term strategy, particularly when several factory retail outlets cluster together in an area, they become an attraction to shoppers. Such clusters are popular since this form of vacation retail is enjoyable to the consumers. It can be because many consumers usually treat themselves with shopping when travelling than when at home. Another retail strategy based on location involves the providence of convenience to consumers. This is in particular to urban centers where shopping is an activity to compete with other activities. As such, there is the need to save on time by the consumers(9). Retail areas close in terms of location often have those goods in high demand such as liquor or video stores. However, also based on convenience, for other exotic goods, consumers pre...