Market programs a case study of appl inc.ltd Assignment (Essay Sample)

CIM AUSTRALIA
College of Management
Unit…….
Code…..
Student Name
Semester 1, 2020 Assignment
TABLE OF CONTENTS
ITEM PAGE
Body of Report……………………………………………….……………………………….. 1.
Marketing mix theory………………………………………………….……………………... 1.
Marketing segmentation………………………………………………………….………….. 2.
Apple Inc. marketing strategy……………………………………………..………………….. 2.
SWOT and PESTEL analysis……………………………………..………………………….. 3.
Conclusion and Recommendation…………………………………………………………….. 4.
Reference list…………………………………………………………..………………………. 5.
3. Body of Report
* Marketing mix theory
Gandolfo (2009) argues by agreeing with McCarthy’s version of the marketing mix which is composed of; product, price, place, and promotion. That this can also be subdivided down into sub-mixes that are aimed to help in the marketing industry so that when the managers get to the implementation they find more easy avenues to strategize.Gandolfo (2009) proposes that such adoptions should be simple and easy to understand. This is because the company operations rely on human efforts that the junior staffs engage daily. There is no need for the company to come up with a marketing mix that will be extremely challenging to implement at the end.
According to Gandolfo (2009), the market mix started in the 1960s where the marketing strategies focused on the customer and the communication strengths. That this has led to the growth of the marketing strategy leading to introducing new products like Apple Inc. He further argues that there are two proponents of the market mix; that is; the conservatives and the revisionists.Gandolfo (2009) opines that the conservative's main aim is to conserve the 4P’S (Product, price, place, and promotion).On the other hand, the revisionists the 4P’s are now outdated and they need to include other strategies that will help the market to grow to the greater length.
While concluding the findings, Gandolfo (2009) suggestions of including a new marketing mix are proper because, in the end, the business environment has drastically changed to a point where the demands and mode of operations have changed. This is why Apple Inc. has a periodic review of the products where they launch various products to meet the needs of the people.
In his literature review, Gandolfo (2009) argues out that some of the revisionists propose introducing 2p’s to include the People and packaging. Accordingly, he opines that such introductions will positively affect customer orientation. This is true, because when you analyze Apple Inc. products, they have integrated their services to meet the needs of the people, and also the packaging of Apple products is so appealing. Its trademark has made it easy for consumers to identify it with ease. This Apple mark has been packaged in a way that the mark is inscribed on either the laptops or phones hence it becomes easier to identify that is the Apple product. The marketing agents never struggle to market the products.