Mass Communication and Marginalization Research Assignment (Essay Sample)

Mass Communication and Marginalization
Name
Institution
Mass Communication and Marginalization
Introduction
By introduction, mass communication refers to the process of how people and entities relay information through mass media to larger portions of the general public at the same time. This also refers to the imparting and exchanging of information on a large scale to a wide population of people at the same time (Pearce, 2011). In order to achieve mass communication, there are a number of tools and platforms that have traditionally been used both in modern and not-so-modern history and these include newspapers, books, magazine, radios, television and films as well as the internet (Pearce, 2011). These platforms and tools are used often in the dissemination of information and advertising that can be described as mass communication. This mode of communication according to McLuhan, Fiore & Agel (2012), is different from other forms of communication such as organizational or interpersonal communication as the former (mass communication) focuses on a single source transmitting information to a larger group of people as recipients of the information (Hartley, 2013). This paper seeks to address the question of how mass communication works to marginalize some groups in society drawing from popular cases of marginalization that are experienced around the works and attributable to the effect of mass communication.
Mass Communication Channels and Platforms
Modern times have seen great changes in the way media communication is done thanks to technological advancements in the invention of the computer and internet. These advancements have greatly influenced the way media communication is done bringing with them great convenience and cost-effectiveness in conveying information to the audience. Because of these changes, modern times have media houses runnin...